What can I say, Alex and the Copy Posse massively undercharged for this! Joking aside, I was kind of ok with expecting some valuable worksheets and/or pre-recorded presentations with maybe a little visit from Alex herself, but the actual, personal interaction she gave, daily, and when frankly she could have had at least the day off for a family matter, was astounding. I could virtually meet fantastic like-minded people with some similar and different challenges within the world we want to work in. Alex and Victoria gave a gazillion percent input to answer questions, laugh at our jokes, and make me and the rest of the group feel present and engaged and that alone is worth WAY more than £75.00. I loved it so much I am now just waiting for Launch Pad 2 to start, and I genuinely believe this whole experience will impact my career hugely - and I thank AC and the CP for that no end. x
ChloeCopy Posse Launch Pad Customer
I'd been freelancing for three years, landing okay clients and binging Alex's free content like it was my job. But I knew if I wanted to make this a real, sustainable career and work with bigger clients, I had to learn from the OG. 🤩
So in January 2025, I went all in. I invested my business savings into Launch Pad. It was everything I'd saved, but honestly? My gut told me it would be worth it. And wow, was I right.
Alex teaches copywriting and marketing best practices in the most fun, engaging way possible. No boring lectures 💤just real strategies that actually work. I leveled up my skills and came out of that program ready to conquer.
Within a couple months, I landed a dream client in the B2B space. What started as one project is turning into a retainer. Plus, I'm working on two more projects that genuinely excite me. This is the kind of work I'd been chasing for years.
If you're wondering whether it's worth it: I spun my wheels for three years before this. Copy Posse gave me the clarity and confidence to finally break through. Best investment I've ever made.
Thank you, Alex and the Copy Posse team, for helping me turn my hustle into the career I always knew I could have.
— Simer, Launch Pad
SimerCopy Posse Launch Pad Customer
I was a content writer taking on writing jobs from local businesses for pennies.
I was worried about my future and didn't want to be perpetually trapped earning peanuts for nothing.
My biggest doubt about copywriting was wondering if I could ever be competent enough to get paid for helping businesses solve their copy problems.
I've always thought the corporate and capitalist world was a dog-eat-dog, every-man-for-himself battlefield.
But the way Alex and the posse team balanced professionalism with empathy and authenticity you could tell they were really there to ensure our growth.
Because of the Launch Pad, I'm now very competent to walk the talk whenever I pitch my copywriting services. I'm also not as fearful about the future as I used to be because I now have a high-income skill I can exchange for value.
85% of people never complete an online course due to poor support among many other reasons. But If you're like me who learns best under a teacher who is genuine and more interested in your progress than the pay, then I strongly recommend the Launch Pad as the best place to develop competent copywriting skills. The entire team don't try to be nice, they're actually nice people who cheer you on from day 1 until your certificate finally sits on your LinkedIn profile.
Before Launch Pad, I was a content writer taking on jobs from local businesses for pennies. I loved writing, but I worried about my future. I didn't want to spend years trapped in a cycle of working hard for little pay with no clear path forward.
My biggest doubt about copywriting was whether I could ever become competent enough to charge businesses for solving their copy problems. I also believed the corporate world was a ruthless, every-man-for-himself battlefield where people cared more about profits than people.
Launch Pad completely changed that perspective.
From day one, Alex and the Copy Posse team created an environment that balanced professionalism with genuine empathy and authenticity. It never felt like they were simply delivering a course. You could tell they were deeply invested in our growth and wanted every student to succeed.
Because of Launch Pad, I now have the confidence and competence to pitch my copywriting services with conviction. More importantly, I'm no longer as anxious about the future because I now possess a high-income skill I can use to create real value for businesses around the world.
Many people never finish online courses because they lack support, accountability, or a genuine learning community. Launch Pad was the complete opposite. If you're someone who thrives under mentors who truly care about your progress, not just your payment, I can't recommend it enough. The entire team doesn't merely try to act nice. They genuinely are nice people. From your first day to the moment your certificate proudly appears on your LinkedIn profile, they're there celebrating every milestone with you.
DamilolaCopy Posse Launch Pad Customer
I can’t recommend Alex and the Copy Posse Launch Pad highly enough! When I first joined the program I was hoping to sharpen my writing skills, write in a truly authentic way and set myself up to write for my own offers and/or take on copywriting clients. I got all that and so much more. I got all the psychology and techniques and know-how when it comes to copywriting but I also got ways of thinking and looking at the bigger picture of an overall marketing strategy, which is just invaluable and often times a missing piece when learning to write copy.
AND within days of the program ending, I signed my first copywriting client which almost paid for the program itself!!
Alex and The Copy Posse Team are as brilliant as they are kind. They truly want you to succeed and it shows. The attention to detail, the robustness of the sessions and content, paired with the fun and supportive atmosphere made the whole experience much more than just “learning a new skill”.
The Facebook group has also been an invaluable place to support one another; our group has become friends and we will continue to support each other as we go.
Copywriting is one of those skills that are applicable no matter what you are doing - online or offline - I knew that going in but I fully understood that coming out and I would jump at it again in a heartbeat. There’s no one else I’d rather learn this skill from and the value blew my mind!!
KrystalCopy Posse Launch Pad Customer
Tired of consuming all the free content out there giving you “expert’ advice about how to write great copy?
Don’t get me wrong, there’s lots of great info you can find…
But if you want to take your copywriting career seriously, do yourself a favor and join the Launch Pad now.
Not only will you be part of a badass group of like-minded writers, but Alex pours her heart and soul into this course because she genuinely wants all of her students to succeed.
And she WILL deliver. Not only will you learn the high-converting techniques used by expert copywriters, but the entire program will be sprinkled with bonuses and golden nuggets to help you get everything you need to confidently launch your copy business.
Because good copy is more than writing pretty sound words- it’s where research meets strategy, blended up in an authentic voice that captivates readers and compels them to make a purchase.
So commit to learning from the best and prepare to deep-dive into these tried and true principles. And by the end of the program, you’ll have a fancy new portfolio with the Copy Posse stamp of approval, so you can kiss that imposter syndrome goodbye!
Then, watch your clients be dazzled by your persuasive writing ability and sheer talent.
And it all starts with this moment right now- The moment where you decide to be a GREAT copywriter or an OKAY copywriter…
Which one do you choose?
AlliCopy Posse Launch Pad Customer
The COPY POSSE is not another “copywriting guru”/“get rich quick scheme” course, where at the end of it ..you still can't write copy or still don't have a portfolio (or you don't feel confident about your work).
My journey to the Copy Posse began after searching and joining several copywriting gurus who offered nothing valuable until I came across Alex's YouTube channel, and I have never looked back since...
Her YouTube channel offers so much free content, and I learned so much from it that I decided to join the OTI challenge.
What makes the copy posse different from others?
one word ..Alex is AUTHENTIC.
From this course, I learned that copywriting is all about connecting with the human being with a genuine desire to help people and not just writing words for the sake of filling a blank page and trying to convince the readers that they need what you've got (like some other courses out there).
I learned copywriting for what it truly is, a high skill that requires dedication, creativity, and determination.
I went from not being able to write a single line of copy to writing an email sequence campaign to add to my portfolio.
I also joined the launch files, and I can't wait to share my progress :)
Thank you, Alex and team, for everything, I cannot wait to put all these skills into use.
IkechukwuCopy Posse Launch Pad Customer
You know that legendary moment where Oprah gives everyone in her audience a car?
"You get a car! And YOU get a car! And everyone gets a car!"
That's how I would summarize the Launchpad experience.
Get used to that feeling of "I freaking won the lottery!"
Get used to hearing the words "You get a surprise bonus!!" (because it happens weekly).
Get used to looking around and thinking "is Alex really this awesome?"
Yep. She is.
But more than the giddy feeling of winning the lottery…
the Launchpad is a huge, value-packed course with incredible industry-leading tools and knowledge to build a solid foundation for your copywriting career. You're learning from the absolute BEST copywriter in the industry. Someone who's been in the business for a decade, and who has a Rolodex of insane experts to call in to lead masterclasses and bonuses. Forget the freebies and templates you see out there. This is about upleveling to a Master level copywriter.
You also get curated, personalized, and expert feedback and guidance throughout the experience. That means you're getting one of the best copywriters in the world reviewing and giving YOUR copy feedback. As a self-proclaimed course junkie, I have never experienced a course with such high-level hands-on support as this one!
And if you tend buy courses and not take them, procrastinate and not finish them, or watch the videos but not complete the work… well trust me, its not happening in this course, where the unofficial motto is "no one gets left behind!" Everyone is rooting you on to finish, and you'll find yourself excited to finish every part of the course!! (yes, really!!)
The energy of the group is unmatched, and I have developed so many awesome friendships from it!
It's only been a month since the end of the course and already I have been able to increase my prices because the value of my work and the caliber of my clients has increased substantially!! (not to mention I received several copy jobs from Alex's Rolodex!). And I am so much more confident in my skillset and the value I bring to the table as a Copy Posse trained copywriter.
If you're on the fence, just don't do it. You won't regret it! And if you do join, welcome to the badass Posse! See you on the other side!
LindsayCopy Posse Launch Pad Customer
Alex Cattoni is truly the queen of copy… and she just can’t stop herself from over-delivering!
The Copy Posse Launchpad is no different.
Having taken a plethora of copywriting courses over the years, I can confidently say the Launchpad soars high in a league of its own.
The content is staggeringly helpful… I’d say world-class in every sense!
And as for the bonuses? Think huge dollops of ‘yumtum’ marzipan-covered icing, layered with endless enthusiasm!
Her teaching style is brilliantly engaging, packed with actionable insights, and delivered in a fashion that will blow your mind.
High-octane energy will radiate from the screen… trust me you’ll feel it!
And with lifetime access you’ll have hours of Alex’s expertise at your very fingertips. Top tip: start your morning listening to Alex, and those morning blues won’t stand a chance.
Her inimitable vibrancy is quite infectious and will leave you brimming with confidence, pretty much ready to tackle whatever the day brings.
That alone is worth the Launchpad price!
But here’s the real magic… Alex always has your back. There’s just a super supportive vibe going on where no one gets left behind, even when life throws curveballs your way.
The Copy Posse helped me cross the finishing line even though I was a 'man down' struggling with illness, which I’ll always be grateful for!
So if you're sat on that fence then I’ve got two simple words... no brainer!
Just commit to showing up and taking action, and you can trust Alex and her Copy Posse to take care of the rest! You ‘ll be set up for success.
Quite possibly one of the best investments you’ll ever make… yep I’d say so!
IanCopy Posse Launch Pad Customer
A course filled with valuable knowledge accumulated through years of experience and a ton of heart. If you're looking for a sign to SIGN UP, this is it. It's the best gift you can give yourself if you're looking to enter the world of copywriting.
In 2 months post-program, I made back 3x what I paid for it - and I am only doing copywriting part-time. The course pays for itself, and then some.
But despite the money, I was blown away by Alex and her team's devotion to our success. Alex is obviously a busy lady, but she always showed up and went ABOVE AND BEYOND, every single week. I already had high expectations going in, but I didn't expect the Launch Pad to exceed them all tenfold! With your sign-up, you also enter a community of like-minded people who get you and what you're going through, and never hesitate to help you out when you need some copywriting advice.
Signing up for the Copy Posse Launch Pad was one of the biggest acts of self-love that I did all year, and I hope you get the chance to do it too! :)
TaraCopy Posse Launch Pad Customer
There are actually so many positive things to say about Alex and her programs.
She is a brilliant teacher and a caring person who has a deep understanding for the needs and necessities of her students. She teaches from the heart right where her love for copywriting and marketing roots.
With the Copy Posse Launch Files, I found the structure and reliability I needed! Her programs are well-structured and profound.
I could always rely on her material, taking one step after another and reaching the weeks' goals in a breeze... almost ;-). A lot of the learnings I didn't notice at first, but everything around the Posse seems to be designed to increase your abilities to work for yourself, grow and live the life you dream of. I never want to miss this experience!
So, if you're looking for a great place to start or to level up, hop on!
PatriciaCopy Posse Launch Pad Customer
Alex has a teaching style that is so engaging and tangible that makes you want to learn! I felt that way in the Launch Pad Files, and definitely felt it in her Posse Eye Challenge! The electric energy of being part of a live program is unmatched to anything you’ll ever experience. From not only the mentoring and empowerment from Alex, but the incredible support from others in the group! This is a community you feel welcome in while learning. I went from knowing very little about branding to writing a powerful Brand Voice Guide! You will definitely get your money’s worth in this stellar course and leave feeling more knowledgeable, stronger with your sharpened skill set, and more confident than before. A huge thank you to Alex Cattoni and her amazing team on breathing life into something so skill and life changing!
ConcettaCopy Posse Launch Pad Customer
Sparkies! I just received my 3 month roadmap... WOW. I cannot believe the level of depth and precision in this thing. For someone as task-oriented as me, someone who needs hard metrics and deadlines, this is a perfect guide to building myself to the point where I’ve fully stepped into being a full-time copywriter.
You will not be disappointed when you open yours up. Thank you Posse, I know a ton of work must have gone into this.
Before I signed up for the launchpad… I had another copywriting course in mind that I thought I needed.
It seemed to be the easier choice because of the lower investment that it demanded and I was soooo close to signing up for it.
But I’m so glad I didn’t!!
As a complete beginner, I knew what I wanted was someone who taught with empathy and Alex has it in… TRUCKLOADS!! She brought it to every session, every interaction, and every question that was asked on the Facebook group.
Her empathy is a rare quality that you don’t find in other teachers and mentors out there. And honestly, there's no better teacher out there than Alex because she truly cares. She’s created a safe non-judgemental space for everyone (and I mean EVERYONE) to learn, support one another, and grow.
And I’ve been very fortunate to be at the receiving end of all this.
This program is truly priceless because of the immeasurable returns that I’ve gotten out of it.
It's given me the confidence and skills to go out there and build a career that I truly enjoy!
Currently, I’m working with two clients.
But... the biggest win of all is this.
I also have a discovery call set up with my A-list client !!!
Before joining the Launchpad I’d keep reading the testimonials, wondering, if one day I’d be able to do the same.
And now I can proudly say… I’m on my way there and this is just the start.
Thank you, Alex, Jenny, Michelle, and the entire Posse! You guys are rockstars!
Posse for life!!
VidishaCopy Posse Launch Pad Customer
Born a content writer, I lacked direction and process and wondered if “I’d make it.” I found Alex on Instagram and finally signed up for her Launch Files self-study program! By the time I completed module 3, I landed my first 12-month contract and made $12k! I LOVE Alex’s teaching style, she’s engaging and present, and you can see the work and energy she puts into her courses and students. I look forward to taking more of her training and growing my business! Thank you, Alex!!
ChristinaCopy Posse Launch Pad Customer
Would you believe that on day 1 of the program I got my first paid copywriting gig simply by reaching out to a member on the Facebook group. Yup! Not only is Alex's course the best out there, the whole Posse community is ready to cheer you on and support you on your journey. Put in the work (which is totally fun, btw) and you'll reap the rewards 100%.
JulieCopy Posse Launch Pad Customer
I first heard about Alex and The Copy Posse on YouTube. After bingeing on her videos, I knew I wanted to pursue copywriting, and I had no doubt that the Copy Posse Launch Pad would be the best program for me!
Alex has created such a thorough program that there is no need to go elsewhere for copywriting training! Each module includes a training video, a PDF workbook, a Q&A library, and live coaching calls. There is also a private FaceBook page for the class...and in true Alex style, she throws in a lot of bonuses!
Each module builds toward creating a complete sales funnel so that by the end of the program, you'll have created a writing portfolio that you can use to send to clients. You'll feel confident that you have the tools to succeed as a copywriter and the portfolio to prove it!
SueCopy Posse Launch Pad Customer
Underpromise & overdeliver. Trust Alex to live upto it. 9 weeks of training+ Mindset lessons + Constant community support +4 weeks of bonus Live sessions with industry experts on marketing, freelancing & branding + A lifetime member of a global community of brilliant copywriters - the Posse Launch Padders.
"Throw a product at me & I will sell it for you"- That's the competence & confidence I have now.
I no longer compete on price. And having a Launch Pad certificate saves me from having to prove my worth every single time while interacting with recruiters.
The portfolio i built under Alex is enough to showcase my skills & credibility. Hats off to Alex for her expertise & training & her backend team for being ever present should you encounter any sort of issue - be it technical or payments or writing. Recruiters, Marketing Heads, Business Owners - everyone wants to stay connected now simply because Iam a Copy Posse trained copywriter. Life has changed. And now I feel like I can finally dream big - serving the world through copywriting for the highest good.
I firmly believe your training decides your trajectory.
Alex Cattoni is a marketing genius. Iam glad I trained under her.
Cheers!
AditiCopy Posse Launch Pad Customer
I've attended another program (still attending as a matter of fact), but Alex knocked my socks off. Her teaching approach is so nicely structured and put together piece by piece so that even the greenest of greenhorns can understand how to be a badass at email marketing!
It's like putting together pieces of a puzzle and at the end, you come out with cool and compelling emails that can really do well for businesses. I'm so happy I found her. I can't wait to finish her other class "Write & Ignite Challenge" and in January take part in the awesome Launch Pad. I feel that by the end of it all, I will not only come out a better and more experienced copywriter but a different person altogether!
Thanks for being such a fantastic motivator Alex!!
JacquelineCopy Posse Launch Pad Customer
My name is Jordan, and I really did think you had to have a perfect plan. I spent 5 years thinking, and nothing happened.
"You gotta be a people person. You gotta be cold-blooded, you gotta have the million-dollar connections right out the gate", is what I thought.
I've got social skills, but truthfully, I'm introverted and unless I can feel the energy from other people I tend to be pretty laid back. I just knew as a kid who graduated HS in 2018 I didn't want to work for people I did not respect and even more be a slave to a system. That's not how I wanted to live.
But I was really fucking scared and did not believe in myself, even though Naruto (my favorite anime) emphasized: "Believe It!"
I spent years doubting myself and avoiding things. Heck, I knew about LaunchPad for 3 years before I enrolled because other gurus had more "affordable prices".
Heck I've paid over $12k USD before LaunchPad because those gurus said they had to secrets and I didn't want to pay $3k upfront. I let fear take the wheel and lost a lot more than 3 grand.
Alex Cattoni and the Launch Pad crew... I got more than BS discord server community, I got a group of people that actually wanted to improve not just talk the talk. I learned systems and the RIGHT way to build a portfolio not general vague lessons on how to write things without any context of why, what, who, and how.
I have a portfolio that, although it is far from perfect, I've made more progress in 4 months than I did in 5 with random viral gurus gatekeeping the real stuff. I'm starting the Spark roadmap and my belief in myself is at an alltime high.
If you're serious about building skills for an online business with like-minded people who are 10 steps ahead or just starting out, this is the place. People respond to my questions and the community is actually there to help you. It was shocking revelation because other "communities" I've been in just ass kiss the guru and ghost most of your questions.
This is the place where you will see results as long as you do the work.
JordanCopy Posse Launch Pad Customer
The Launch Pad isn't the first program I've bought, but it might be my last...
Because it has given me everything I need to build the successful freelance career I've been dreaming about!
This program is the definition of under promising and over delivering.
Not only do I have a portfolio, I also have an intrinsic understanding of the psychology of marketing, customer behaviour and a high converting sales funnel.
I have a high-paying skill that EVERY SINGLE BUSINESS IN THE WORLD needs! That fills me with so much confidence. I am not afraid to approach clients and sell my services because I actually know what I'm talking about now.
If you are looking for that ONE PROGRAM that will take you from knowing nothing about copywriting to be able to start a full-fledged copywriting business, this is IT! You won't need another program, ever.
Thank you Alex, Jenny, Michelle and the whole posse team. You will always have a place in my heart.
DirenCopy Posse Launch Pad Customer
After 2 to 3 years of hesitating to join the Launchpad, I Finally jumped on the opportunity and joined LP.
Now let me tell you... I also took other copywriting courses here and there with different people online before... but I was always confused... and my brain had problems linking the pieces of information.
Throughout all this time I was watching Alex's YouTube channel, and her free videos there... and I noticed that I'm learning way better and more from her than anybody else.
As soon as I joined the LP, I was blown away by how meticulously planned and organized every step was. 🤯
The program is loaded with helpful resources to enhance your learning experience. The golden training videos, real-life examples, clear explanations, bonus training, live Q&A sessions, and all other parts are carefully designed for you to get the most out of your learnings,..... and no question marks will remain in your mind. The community of people who are also on the same path as you are will be another great advantage of this program.
Alex will also teach you how to kickstart and boost your copywriting journey when it comes to your mindset and marketing. what more can one ask really? 👌👌😊
After finishing my LP training, I found working opportunities with my A-lister and also at my current workplace. 🥳🥳
Again this... was the best investment I have ever made in myself... more valuable than my bachelor's and master's degrees all combined 😂😂
My friendly suggestion would be to not for a second doubt the value that you will get in this program and just jump!
sotoodehCopy Posse Launch Pad Customer
Before joining Launch Pad, I had just left my corporate job after 13 years in banking to pursue a more flexible, freedom-based life.
On the outside, it felt like a bold decision. But internally, I was carrying a lot of uncertainty.
I had been learning copywriting on my own for a while, but everything still felt scattered. I could write, but I didn’t feel grounded in my thinking. I didn’t fully trust my skills, and I wasn’t sure if I was truly “ready” to work with clients.
My biggest challenge wasn’t just learning the techniques. It was bridging the gap between knowing and actually doing.
I came across Alex on YouTube and really admired her energy and expertise. That’s what led me to join Launch Pad. I felt that this was where I could get real guidance, supportive mentorship, and honest feedback, not just more information.
I didn’t want to keep learning in isolation. I wanted to apply what I learned in real scenarios, and to finally step into the work with more clarity and confidence.
What I love most about Launch Pad is that it isn’t just about learning frameworks. I actually apply everything to a real project and receive clear, honest feedback, which makes a huge difference for me.
I have the chance to build a full-funnel portfolio, including a sales page, ads, and emails. It really helps me connect all the pieces and start thinking more strategically.
The biggest shift for me is confidence. I feel much clearer in how I approach a project now, instead of just guessing or hoping my writing works.
If you’re a beginner copywriter looking for something hands-on with real support, I definitely recommend Launch Pad.
Before joining Copy Posse Launch Pad, I leave my corporate job after 13 years in banking to pursue a more flexible life, but I feel a lot of uncertainty.
My biggest doubt is whether I am really ready to become a copywriter. I learn on my own, but everything still feels scattered, and I don’t fully trust my skills.
Since joining Launch Pad, I learn how to think more clearly about messaging, not just writing words that sound good. With the support and honest feedback from Alex, the coaches, and the community, I start to see exactly how to improve.
By the end of the program, I have my own full-funnel portfolio for a real product, which gives me the confidence to step out and start applying for real jobs.
TranCopy Posse Launch Pad Customer
I can't believe I waited this long to jump into Alex's Launch Pad program! I've taken her Write & Ignite, Own the Inbox and the Posse Eye Challenge, and it just keeps getting better. The value she consistently provides is out of this world. She over delivers with every program and breaks everything down so it's easy to digest. Definitely one of the best investments I've made to help reignite my copywriting business. Thanks Alex!!!
MirandaCopy Posse Launch Pad Customer
Alex provides a step-by-step approach that makes copy writing fun and engaging. I loved this course so much that by the end of it, I decided to sign up for Alex's launch files. Because I'm totally new to copy writing, I still have a long way to go but I'm committed and I know that the posse community is there is I need them.
MichelleCopy Posse Launch Pad Customer
That's literally what I kept thinking to myself throughout the entire course. As a former teacher & current holistic OT who has created many workshops & curriculum over the years, stamp of approval to how this course was so well-structured & really did deliver on its promise: to give you the tools & the real-time support you need to start (or jumpstart) your copywriting career.
And, in true Alex Cattoni & Copy Posse fashion, it included lots of juicy bonuses...but not so many to distract you from crossing the finish line. Personally, I took this course for 2 reasons:
1) to start a side gig as a freelancer that would give me more financial security & freedom
2) to learn the skills I might use as a business owner one day as I move my in-person Qi Gong & wellness classes to an online offering.
If you want a strong foundation in copywriting AND in marketing, then this is it!
ClaireCopy Posse Launch Pad Customer
Alex has created a course that shines above all the other courses that I've taken in the past. There is tons of knowledge inside each lesson, a spectacular community that is full of support and encouragement, and the team behind the scene is just as encouraging as Alex. If you are thinking about copywriting course, Launch Files or Launch Pad should be at the top of your list.
TylerCopy Posse Launch Pad Customer
If you’re a new copywriter and don’t know where to start…start here 📍
Alex is the Queen of Overdelivering. Her challenges are the perfect way to start building your portfolio as a new copywriter with not just any assets but copywriting assets that stand out, showcase your ability to sell with empathy, and think like a marketer.
I contacted a small business I loved and asked the founder if she’d like some copy written for free. She said ABSOLUTELY!
I took the Posse Eye Challenge and created a brand voice guide for her. With Write & Ignite I wrote a sales page, with Own the Inbox I wrote sales emails, I used Alex’s training on youtube to write the Indoctrination sequence (welcome emails). I used Look Legit to uplevel the business’s homepage and About page.
I formatted my portfolio using a guide I received in Posse Week (Alex has a YouTube video on this, too).
The founder was thrilled with the copy I’d written! And in exchange, I received a glowing testimonial 💜
THIS was the portfolio I used to get my first ever paying client before taking Launch Pad.
Thank you, Alex and the Copy Posse team, for making high-level marketing and copywriting skills accessible and for cheering on every Posse that comes through your doors! ⚡
NoelleCopy Posse Launch Pad Customer
Never knew that I was capable of strategically putting in writing the ideas that have been floating in my mind for my small business.
And then the Write and Ignite Challenge happened and not only could I find the words but discovered a new purpose.
Fear, that has always held me back, kept me from tapping into my marketing potential. And Alex, the Posse, and fellow igniters made such an energetic and trustworthy atmosphere that it gave me the courage to start even if it was from bad copy and that it was completely okay.
I came into the program after careful consideration since I was not their main customer avatar. So, while applying the learned tools and tips to my business and seeing fast results, I also opened to new and creative opportunities using my strengths.
So much respect for the hard work Victoria, Alex, and the rest of the Posse on making this program a huge success. I decided then and there that I HAD to be part of the Launch Pad!
THANK YOU!
AnaCopy Posse Launch Pad Customer
I went through a huge career change after realizing I was chasing a path to make other people happy. I started researching this time last year (2020) and I found your YouTube and devoured all the wonderful content you put out! I took the plunge with the "Write to Ignite" course and I was HOOKED. Right after that course, I immediately purchased the Launch Files and I got to work. Again I was blown away by all the value you provided. I could feel your true love for making marketing “less douchey” and more empathetic.
At the same time, my current employer, a scuba diving company, hired a web development company to build out a whole new website. I knew this was my chance. I offered to write all the web copy (in addition to my normal duties and still paid) and they enthusiastically gave me the task. This was the beginning of 2021. Since then, I have wrote website copy for another marine service industry company and they want to keep working with me! Meaning I have two clients! They already said they want to tell others about me and my services! Now I’m transitioning to remote work with my current employer as one of my main retainer clients and one more client with on-going projects. I was originally trying to go to the medical field to help people, now I'm helping small business owners make money! I am over the moon and I have Alex Cattoni and the Copy Posse to thank for it!
AlexaCopy Posse Launch Pad Customer
This class was a game-changer for me. As someone who came from an agency background, I was always ghostwriting or had someone else play a role in the copy I wrote. I decided to enroll in this course because I wanted to have something that was all my own. Additionally, there were many roles I wanted to apply for or clients I wanted to work with that required a portfolio. There was a handful of opportunities that I missed out on because I did not have a body of work to showcase.
Since completing the launchpad I have gained the confidence I need to go out in the world and showcase my talents. It is also refreshing to have something completely my own to show potential clients what I can do. This course has given me all the knowledge and tools to go out into the world. Alex and her team are AMAZING and are there for you every step of the way. These frameworks and knowledge are truly invaluable!
RoseCopy Posse Launch Pad Customer
Alex and The Copy Posse did it again. I had JUST completed the Write & Ignite and signed up for Launch Files when The Posse Eye Challenge graced my screen. I thought, "why not?" because I wanted to experience a live challenge. To say this challenge was awesome and helpful is an understatement. Holy freaking moly! It was pure RADness. I was able to fill in holes and gaps that I didn't know existed in my brand on top of leveling up my copywriting skills. Alex knows what she is talking about and does a rad job at teaching it. I can't thank her and the Posse enough.
RebekahCopy Posse Launch Pad Customer
The Launch Pad was truly life-changing for me…
In those 9 weeks, Alex not only provided us with her proven formulas and mind-blowing marketing knowledge but also gave me the most important thing… trust in myself and my abilities.
She showed me that what everyone else had me believe was my weakness, is actually my superpower - empathy. And for that, I’m forever grateful!
KathleenCopy Posse Launch Pad Customer
I'm 19 years old, currently attending university but I had set my mind on learning this high-income skill before going into student debt. After a LOT of research it's given you need a mentor, but now comes the question "who?"
If you need an immersive and extremely high-value program, this is it. Because I considered every other coach online and none of them come close to the CPLP. I couldn't possibly express the value in a testimonial, it's an experience you have to go through to understand. Alex and her team are incredibly empathetic and helpful toward EVERY aspect of starting out in this industry. The community she created is one of the strongest and most useful tools you can have in your arsenal no matter where you are in your journey. One week in and I was blown away and so glad I made this investment in myself.
I am now confident talking to clients because of the skills Alex has imprinted into my head. I now have a full-fledged portfolio (this puts you ahead of the game drastically) and I am ready as ever to step into the world and be a freakin' copywriter. A true blessing.
AditCopy Posse Launch Pad Customer
Joining the Posse was literally the best decision I have ever made. I signed up for the Launch Files but flunked out in week 3. I took a risk and signed up for the Launch Pad and OMG I haven't regretted it once. The community of support is second to none and I just want to stay in the Posse bubble forever. Alex and the coaches are phenomenal in teaching you everything you need to write a high-converting funnel and it is such a fun experience. I have taken many courses (chronic course collector) and none of them come close to what I've learned in the Launch Pad. I cannot sing Alex's praises high enough and my gratitude to her is eternal. I am so excited about what the future holds now that I have such an amazing portfolio to share. Thank you, Alex, you've forced me to grow into a better writer and person and I have had such a blast these past 9 weeks!
ShelleyCopy Posse Launch Pad Customer
This might sound cheesy but Alex Cattoni changed my life. I’ve taken her programs not once but TWICE. Why? Because The Copy Posse took me from someone barely making money online losing my income during COVID and having to move back in with my mom to a legit business owner having the freedom to travel the world, write on my laptop, and live in beautiful tropical islands and cities of my choice. But...when I first found the Copy Posse Launch Pad I was skeptical. “Is this Alex just another coach on the internet out to get my money??”
The more I watched her YouTube channel and DMed her on Instagram, the more I realized that she truly cares about each and every one of her students. So I took a chance. Fast-foreword to my results: after taking the Launch Files first, I landed an $80,000 a year copywriting job at a startup. After taking the Launch Pad in 2021, I finally went freelance and landed a huge and very well-known client in the industry, Ad World along with freelance clients ranging from language coaches to beauty and wellness brands. Alex even sent me a few referrals as one of her Launch Pad students and they became paying clients. What can I say, I thank the gods of the internet EVERY SINGLE DAY that I found Alex Cattoni. I’d do it all over again!
DayanaCopy Posse Launch Pad Customer
This program is absolutely incredible! Seriously, Alex breaks down everything into digestible pieces you won’t even notice you’re already growing.
Remember that scene in Karate Kid (2010) where Mr. Han is instructing Dre to pick up his jacket repeatedly? Then Dre got frustrated, which led to the two of them performing this defensive/offensive sequence? And Dre was dumbfounded that these maneuvers were the seemingly banal moves he’s been doing for weeks?
That’s exactly the feeling I got when week 7 landed. The realization that I could now write an entire sales page was simply mind-blowing. And it didn’t stop there. I learned SO. MUCH. MORE!
I would like to tell you what they are but I don’t want to spoil it. Trust me, it’s far more satisfying to personally experience this copywriting program. The skills and confidence you’ll gain WILL BE OVER 9,000! And I’m not even mentioning the level of support you’ll get from the Copy Posse community.
All of that is coming from a writer who’s been doing this sort of gig for years. Of course, back then, my main responsibilities were writing content not writing copy.
But now I’m a graduate, I can’t wait to incorporate this new skill into my arsenal when trying to land clients. I feel like a video game character who just leveled up and acquired a new badass talent haha.
Anyway, thank you, Alex. You just provided one of the stepping stones I needed to help me grow as a writer.
JCopy Posse Launch Pad Customer
I was just about to quit my 9-5 when I started the LaunchPad. Copy Posse gave me a sense of a safety net - something to hold on to and focus on, while I was taking that leap of faith.
I've wanted to make a living with my writing for so long, but I doubted whether I was "talented enough", had what it takes to build a freelance business, or would even enjoy writing for other businesses. I also didn't want to be part of that douchey, bro-y, hustle "SELL SELL SELL" culture.
The accountability is NEXT LEVEL. The coaches and mentors cheering you on every step of the way. The community sharing the struggle and celebrating the wins together. Alex delivers MAD VALUE.
It’s been less than a fortnight since the course ended, but I already have two concrete results: a KICKASS portfolio built on a real business and a serious confidence boost.
I’ve taken another copywriting program before LaunchPad, and while they do teach you the tools (nothing like Alex's magic formulas though!), without accountability, you’re still left wondering if you’re doing the right thing and doubting yourself over and over again. With LaunchPad, within two weeks, I went from “Can I actually do this?” to “OMG I CAN’T BELIEVE I’M FREAKING DOING THIS!!!”
My biggest doubt about learning copywriting was whether marketing could actually be ethical, with integrity, respect, and authenticity. There’s been so much douchey stuff online lately that’s given copywriting a bad rep. That’s why it took me a while to finally take a closer look at it.
I’m so glad I did though. Thanks to Alex, I now know it doesn’t have to be about pushy, sleazy techniques. It can be about connecting people who create AMAZING solutions with those who truly benefit from them.
I went through the course in the margins of my own life - in the middle of the night, with my one-year-old asleep in the next room, often sleep-deprived, running on liters of coffee and good vibes. So doing something meaningful, sharing the values Alex teaches, and connecting the dots in the bigger picture of my new career was incredibly important to me.
THANK YOU, ALEX AND THE POSSE!!! I love you guys.
MariaCopy Posse Launch Pad Customer
I started as a launch files student and decided to take the posse eye challenge 3 weeks in. Since the posse eye challenge is live, the experience was so much fun, the FB group was so energetic and the amount of information I received in 5 days was mind blowing.
I used my final assignment (the completed brand voice guide) and gave it to a business owner that I knew…. she absolutely loved it! And now wants to hire me for future copywriting needs after I told her what I’ve been working on with copy posse. I can’t even explain how much of confidence boost that gave me but I was able to do it because of how well Alex and her team breaks down the information in the course.
The brand voice challenge is truly the foundation to copywriting, in my opinion, it helped me improve my skills while also learning how to build my own brand. It was worth every penny and then some. The value you get for the small price you pay feels like it’s too good to be true.
Needless to say, my live experience with this challenge led me to sign up for the launch pad in January and I can’t wait.
AlexandriaCopy Posse Launch Pad Customer
Aside from all the learning we had, what blew my mind was all the support, warmth, and love inside of the community.
I was an insecure little kid, I feel like I was always inferior in a lot of things.
But this program, the people inside of it, gave me confidence in my abilities.
Being surrounded by like-minded and loving people helped to grow in the person I am today.
And this is only the beginning!
Thank you Copy Posse and Alex!!!
CyreneCopy Posse Launch Pad Customer
You know that feeling you get when you know that what you're doing is going to epically change your life? The excitement? The barely controlled anticipation?
Yeah, THAT's the feeling you get the ENTIRE TIME during the Launch Pad.
My first experience with Alex & The Copy Posse (outside of her YouTube channel, of course) was in the Own The Inbox Challenge. At the end of Day 1, I knew that I was going to follow Alex wherever she decided to take me! When enrollment for Launch Pad came around, there was no thought or hesitation for me to join. I truly believed that this was where I was meant to be and that the investment would be worth it. Imposter Syndrome and all!
And like I knew she would, Alex went over and beyond!
She overdelivered every step of the way and exceeded my expectations! I was blown away from the sheer amount of value that she provided from start to finish. The way she laid everything out in the course was easy to digest (even with my perpetual overthinking) and could be put into action immediately. As corny as it may sound, she put the FUN in the fundamentals for me through every module and gave me the foundation to build a budding business.
Alex's warmth, enthusiasm and her overall awesomeness is just contagious. Not to mention the Copy Posse (the greatest community ever!) were so supportive, and always quick to give advice and encouragement. It truly felt like everyone was a big family and we all wanted to see one another succeed.
I came into Launch Pad as a newbie with zero experience, wanting to hone my writing skills to transition into a new career. And thanks to Alex & the Copy Posse, I left with a new skillset, mindset, a boost in my confidence and a community like no other.
If you were ever on the fence about if the Launch Pad is for you...jump off and RUN full speed ahead NOW! You will not be disappointed or regret your decision.
PreciousCopy Posse Launch Pad Customer
If someone told you that in a matter of months you could learn a new skill, grow your confidence, and connect with a true community of the most supportive people across the world...why wouldn't you hop on that sh*t right away?!
I waited until basically the last minute to sign up for Launch Pad, after watching hours of videos and researching so. many. reviews.
Hands down, it's one of the best things I've ever done.
I had been writing for a little bit before LP, and I wasn't sure I "needed" it. But let me tell you...you do.
If you're looking for...
- A strong foundation for copywriting
- Hands-on experience with writing
- A portfolio that showcases who you are...then you need Launch Pad!
Halfway through the program, I landed a contract copywriting gig with a MAJOR company, and they've been so impressed with my skills, which is all thanks to Alex and her amazing team! I reference lessons learned during the program every single day, and I know that I'm a much better all-around writer now.
So if you're on the fence...
You're a little nervous...
You're not quite sure you need it...
Don't worry! You're not alone. But you will be so happy to make the decision to invest in yourself and show up with the rest of the Copy Posse.
Your future self will thank you! Trust me.
CourtneyCopy Posse Launch Pad Customer
My life was changed forever the second I learned about Alex Cattoni. I am a course collector to a fault and Alex’s program is the only one I have completed. This is because of the amazing value, support, knowledge, resources, and every opportunity to seize the life I’ve always wanted. I’ve learned more about marketing and the process of copywriting in this one 8-week course than in the many years of copywriting I’ve learned about. While it took me longer than I should’ve, I knew Alex and her team were there rooting me on. You get a full blown portfolio and your dreams come true if you put in the work. I highly recommend anything Alex Cattoni!
VictoriaCopy Posse Launch Pad Customer
I’ve been a freelance copywriter for a little over 4 years. I had been doing it alongside my full-time job but when I decided that it was time for a career change, I wanted to turn my freelance hustle into a full-time career.
I stalked Alex for about 3 or 4 months before investing in (all of her) courses and then I finally took the big leap and invested in the Launch Pad. Right out the gate it was more valued packed than she even tells you it’ll be! Alex & the Posse really peel back all the layers of copywriting but also help and encourages us to start thinking like marketers so that we are able to add the most value as copywriters.
Graduating this program gave me the confidence, information and foundation I needed in order to launch my full-time copywriting career. Besides that, it’s helped me find my people. Now, I’m part of a community of copywriters that are just as excited and eager to learn and execute copy & marketing strategies as I am and who fearlessly cheer each other on along the journey.
The Launch Pad really is the complete package whether you’re looking to have a side hustle or build multiple streams of income from just one skill set.
KeeCopy Posse Launch Pad Customer
I know beyond any doubt that signing up for Launch Pad will be one of the defining moments of my life.
I attended DigitalMarketers T&C Summit last year, and had the honor of being in Alex’s session, and somehow I knew this was the start of something BIG! I enrolled for the Posse Eye Challenge and then LP… and my life has NEVER been the same!!
Within a few months I went from someone who enjoyed writing to someone confidently calling myself a copywriter and earning money from it! I have closed 6 clients to date!
The program is so much more than training—it's a transformative journey of self-discovery where you're equipped with all the knowledge and tools to develop a skill set that truly changes your life. I thoroughly enjoyed every moment, made new friends and finished with a valuable portfolio.
One of the biggest advantages of being part of the program (on top of everything I have already mentioned!...) is being welcomed into a group of people who feel like home! The marketing and business world can be a tough and intimidating space, but The Posse is completely different. It's a group of smart, resilient, and successful individuals who are genuinely real, open and honest! It’s a group of people who support, inspire and celebrate you EVERY.STEP.OF.THE.WAY!
Alex and The Posse not only gave me the skills I needed to succeed, but also the confidence to boldly show up in my new role knowing I have them all behind me!
Thank you Alex and your team for your dedication in creating your Empathy Empire!
KiraCopy Posse Launch Pad Customer
In the beginning, I was a total copywriting newbie. No portfolio, no business background, and no network to lean on. The Copy Posse Launch Pad solved all three of my problems in just 8 weeks. Today, I'm confident in tackling any copy job I'm handed thanks to the guided expertise of Alex, Jenny, Michelle, and the rest of the helpful & patient experts in the Posse. As long as I'm a copywriter, I'll happily be associated with the Copy Posse.
ZaimCopy Posse Launch Pad Customer
I joined Spark 10 months ago, fresh out of LaunchPad, not wanting to leave the supportive Posse bubble I had grown to love. I was very nervous about more spending, but it has been the best experience. Not only are the coaches and mentors supportive and helpful, but the trainings helped me land a $4k retainer in my dream niche. The thing I love most about Spark is that you have a tribe of people cheering for you, commiserating with you and giving you a loving butt kick when you need it. Filled with people at different stages of their journey, there is no shortage of advice and perspectives on any problem you might face in your entrepreneurial journey.
ShelleyCopy Posse Launch Pad Customer
I knew I had to learn a high-value skill that would allow me to earn the kind of money I needed to achieve my biggest goals.
And when I found Alex Cattoni & The Copy Posse, it was a HELL YES! This was how I was going to do it.
Alex Cattoni is a one-of-a-kind teacher. The energy, enthusiasm, and fierce commitment to her students' success she brings to every class is electric. And the momentum she creates is profound! Alex is a force of nature ⚡
She has PACKED Launch Pad with all the foundational copywriting and marketing principles you need.
Launch Pad feels like summiting Mount Kilimanjaro in the very best way. It's intense, but when you get to the top, you'll be so freakin' proud of yourself, and you'll know you have what it takes to make a real positive impact for your clients.
But don't worry. You've got support while you climb…🧗♀️
The copy coaches are in the Facebook group every day and are ready to answer every question you have. The community is the kindest, most supportive, most inclusive group (every single season because that's who Alex attracts).
Launch Pad isn't a program. It's an identity shift.
My focus, productivity, confidence, and belief in my ability to deliver for my clients increased massively.
Thank you, Alex, Jenny, Michelle, and the Season 5 Launch Pad Coaches, for this incredible experience! I'm so excited to continue with you all in Spark 💥
NoelleCopy Posse Launch Pad Customer
I've taken many copywriting courses and never finished them due to the teaching method or length of the videos. I feel Alex created Launchpad just for me. I was able to complete the entire course, created the assets for my A-lister, and either attend each class live or watch the replay. The course paid for itself within a week after graduating, and I celebrated in the Bahamas. Thanks to Alex and her team for making this possible.
GiseleCopy Posse Launch Pad Customer
I joined SPARK right after finishing the Copy Posse Launch Pad. I knew that I wanted to embark on this self-employment journey, but I had no idea how to *start.* I was overwhelmed to say the least! Joining SPARK has seriously helped me whittle down to the bare necessities of what's needed to succeed at this. I think that without it, I'd probably still be floating off into the ether, pursuing some distraction project that won't actually propel me further in my business.
AlexandriaCopy Posse Launch Pad Customer
Before the course, I thought I could somehow figure out how copywriting works just by watching all of Alex' YouTube videos. If you've had that thought too, let me tell you: it won't work. Sometimes, while listening to the training videos, I thought I must have been listening for 30 minutes, but it was only about 10 minutes... The training modules are SO FULL of information, you will have to rewatch again and again. Don't even try to get the knowledge from the YT videos. Alex not only combines over 10 years of her experience, but also the knowledge from the most popular marketing books, and presents it all together on a silver platter.
Honestly... I have never seen such a professionally set up online course and probably never will again. I would like to say like 10 other positive things about this course. But this testimonial is getting too long..... By the way, I'm still a freelancer, but with a handful of clients and a full income.
TatjanaCopy Posse Launch Pad Customer
The Copy Posse Launch Pad is seriously one of the best investments that I have ever made for myself and my business. I started off as a Virtual Assistant and through working with different clients, I discovered that I was really into copywriting (writing emails, sales pages, landing pages, etc). I knew I wanted to take my business to the next level, but I needed to truly understand what the heck I was doing. This program EXCEEDED my expectations. I learned so freaking much. The Launch Pad goes way beyond just teaching copywriting fundamentals. I walked away with marketing strategies and marketing psychology (which is soooo important to know as a copywriter and it's often overlooked). I was able to use just the marketing skills from this course to help my clients grow their businesses (learning the copywriting foundations on top of that was a plus). One of my biggest hesitations was, of course, the investment. I have spent SOO much money cheaper on self-help courses and have consumed all the free content possible. I was so nervous about making this purchase, thinking that it may not be all that. But, this program was IT! If I had just started with this, I would've saved myself so much time (& money!). This program has everything you need AND MORE! I can't recommend it enough, and I am so glad that I did it! Alex and her team are so knowledgeable and helpful. You will not regret this investment!
TaylorCopy Posse Launch Pad Customer
Not only do I have another portfolio under my belt, but enough practical, expansive knowledge and experience in writing copy and getting new clients. I not only felt cared for during that process but also in my future steps, which I wrote copy for a potential client with extra resources for job & community support.
AliciaCopy Posse Launch Pad Customer
This challenge was exactly that—a challenge to see if copywriting was right for me, and now I can't get enough!!! Not only am I working my way through the Launch Files, but I also just invested in myself by signing up for SPARK!! I couldn't have done it without you, Alex, and your amazing team, as well as all the members of your online communities. Thanks for showing me I really can do it!
SarahCopy Posse Launch Pad Customer
The Launch Pad is more than a copywriter coaching program. It’s an immersive live coaching program that can give you a solid foundation for a freelance copywriting business. Or help you to improve your skills to increase sales and profits for your business.
But it’s more than an immersive live coaching program. It’s a live coaching program strengthened with valuable bonus content unavailable elsewhere.
It’s more than an immersive live coaching program packed with valuable bonus content. It’s a community. A supportive and vibrant community of epic souls who are there to lift each other up and help each other become the best versions of themselves.
DeanCopy Posse Launch Pad Customer
There are a lot of copywriting courses out there. I've taken a few of them. Honestly, I wish I found the Copy Posse 2 years sooner because I would have saved money, time, and effort!
So let me save you from going through what I went through, and just let you know that you should just sign up for the Launch Pad right now! I recommend taking the live version for that extra community vibes and the bonuses.
If you're looking to create a copywriting business that is customer-centric and real and authentic to the business owner that you're writing for, then then Launch Pad is the course for you.
You will learn the BEST sales page writing techniques and you'll be able to support that entire marketing funnel by learning how to do ads, landing pages, and email copy. If you're new, it's a great opportunity for your portfolio. And if you start off with some seasoning like me, then this is a take off!
On top of that, Alex is so generous with all her bonuses. So you will learn a lot more about marketing alongwith so many resources to help support you in becoming the kind of copywriter that people want to work with.
I know it's a lot of positivity that I'm saying and that you'll be seeing about the Copy Posse. Trust me when I say it's totally EARNED.
And if you have any questions, do find me. I got you with me details.
NadiaCopy Posse Launch Pad Customer
This program is a golden piece. And I'm telling you this from the perspective of a person who'd spent gazillions of $$$ to find the best one. Well, this is it. The-BEST-One! And it's not only about copywriting. It's marketing, and branding, and strategy, mindset even. All golden! I still can't believe how lucky I am to use this program as a starting base for my business because it saved me so, so much time to read and watch videos and money to spend on shitty courses. I swear I am a whole new person after finishing the program. I am realizing different aspects and implementing them in my daily life. Because it taught me so much about marketing, I can't watch promoting stuff with the same eyes anymore.
MagdalenaCopy Posse Launch Pad Customer
The two things that make you a freelance copywriter are 1) the skills and 2) the ability to find relevant and well-paid work.
The Launch Pad focuses exactly on that, and it can be best illustrated with one essential item you work on for the whole duration of the programme: your portfolio. In other words, by the end of your Copy Posse experience, not only do you have solid marketing & copywriting knowledge but also concrete evidence of the quality of your work…that you can showcase to potential clients. And that is freaking amazing. Not to mention the sense of accomplishment.
PaulCopy Posse Launch Pad Customer
Hello there! I'm Eliana—a former NGO researcher, part-time dance teacher, and multitasking enthusiast. Amidst being a wife, new mom, avid reader, and fitness lover, I hold degrees in Journalism and Political Science. Despite my qualifications, self-doubt held me back until March 2023 when I heard a whisper urging me to do more.
Realizing the dance industry's challenges, I sought my true purpose. Casting aside unrealistic goals, I delved into content creation and writing courses. By fate, I discovered Alex, captivated by her vibrant persona and generosity in the "Write and Ignite" challenge. This journey coincided with my decision to move to Canada, a choice influenced by Alex's positive portrayal of Canadians. She truly made me fall in love with both her teachings and the people of this beautiful country.
Right now I am trying to find clients in the personal development niches. I am obsessed with sustainable fashion though.
Reign was my BEST 2026 decision! I love the small intimate group, the high level deep dive conversations and the supportive community cheering you on no matter what your problem is. Being amongst such incredible peers (which still feels surreal to count myself among them) there is no way not to rise and get to the top of your game. I have learned SO many cool tactics that I have applied to my own client work and the insights into marketing and funnels have opened my eyes to just how much I didn't know before. I've been able to get feedback on client projects in real time that have allowed me to get better results for my clients and I've had so much encouragement to get out of my own head and get my own offers and business properly established. I'm still working through the resources in the Reign clubhouse because there is just so much to draw on but it's such a relief to know when I have something I need help with I can watch a masterclass and pick the brains of high level business owners to get the most up to date answers of what's working in the marketing world right now.
I joined in February and 6 weeks later in April I hit my highest earning month EVER ($70 short of $20K which is insane for a solo-preneur). I'm now holding steady over $15K each month which was my Reign goal when I started and I achieved it less than 3 months with the guidance and personalized support. I also have interviews lined up with 2 Reign exclusive clients where I can finally step into the kind of work that lights me up with business owners who understand the value I can bring.
My biggest fear was that I wasn't ready for the next level because I only graduated Launchpad 2 years ago. I was convinced I was going to be outed as an imposter and look silly in the group but Alex has (as always) managed to find the Raddest humans ever to be in this mastermind and I felt immediately at home. Everyone is so kind and generous with their time and information - nothing is gatekept and I feel nothing short of blessed to be in this group. For me, the biggest pivot was personal - I am ready and I do belong here! I'm so excited about what the future holds for my business with Reign to guide me.
ShelleyCopy Posse Launch Pad Customer
I was tryna save for Alex's course and when I got it, I loved the storytelling section and the psychological triggers. The way she teaches and even her workbooks still come in handy after a year of joining her program. She KNOWS what she's talking about. And the vibes are super fun in the launch files community.
ChandniCopy Posse Launch Pad Customer
I joined the Launch Pad because I wanted a strong understanding of how to build a sales funnel from A to Z…
And boy Alex and her team did not disappoint.
Not only did I acquire the solid sales funnel foundations I was seeking…
But by leveraging Alex’s reputation, I got a client in week 1 of the training that paid for the entire cost of the program…
Which leads me to the 2nd reason why the Launch Pad is so great.
Unlike a lot of the cynicism and ugly competition that exists in other groups…
The community and mindset training baked into every module of this program is second to none.
And a special shout out to all the coaches!
You guys answered ALL of my questions…
I mean you didn’t drop the ball on anything!
The truth is I have never felt so accepted, supported and loved as I did in Alex’s community.
Thank you so much Alex & the Copy Posse…
Proud to be a Posse Member for life!
Rich Oka
RichCopy Posse Launch Pad Customer
The fundamentals, combined with a lot of background knowledge, are what make it different. Everyone’s different, so there’s no one-size-fits-all approach. Instead of flashy headlines, you learn what’s necessary for copywriting and how to apply the new knowledge to different situations. The community is also great for asking questions, realizing you’re not alone in your struggles, and getting specific answers.
KatharinaCopy Posse Launch Pad Customer
I recommend this course for novice copywriters because it gives you a solid understanding of everything that goes into email, including customer archetypes and the structure of emails. For experienced copywriters, it's a good review. It's never a bad time to review the basics.
The course is 10 days long, which isn't long. In fact, it goes by so fast. The modules are interspersed with Q&A sessions.
The PDF's were well done. The font size and graphics made it easy to read and consume. Unlike many programs, I downloaded the PDF's before or after the modules.
This is one of the few courses I consumed twice.
OTI is an excellent value too considering the price, which might be different when you read this.
OTI won't make you an expert. Only time and practice will. But after this course you will know more about email marketing than 99% of the planet and even most marketers.
If you plan to join Launch Pad or Posse (I have not yet), then this should be a pre-requisite even if you don't write emails.
KevinCopy Posse Launch Pad Customer
I am a podiatrist in the Netherlands.
One fear I have is that my job might not be enough to make ends meet at some point. Living expenses are rising more and more.
My biggest doubt about learning copywriting is if I could really run it into a business where I could earn above my current salary.
I love the amount of support and encouragement from the Copy Posse coaches, the Copy Posse team, other Launch Padders and from Alex herself.
I also love the energy Alex, the Copy Posse coaches and the team bring to the calls.
Because of the energy the Copy Posse coaches, the team and Alex brought, it did give me a confidence boost during the program to continue learning copywriting.
(I struggled partially because of Imposter Syndrome)
The A-list is a strong USP for this program as I don't think I've seen anyone else doing something like this before.
Also one of the many advantages of this program is building your portfolio while you're learning copywriting.
I really enjoyed my experience with the Launch Pad.
I love the weekly live calls and feedback from experienced copywriting coaches.
You can tell they're experienced through the feedback that they give.
I love how much support is baked into the program from the Copy Posse coaches, the Copy Posse team and even Alex herself finds an excuse to hop on calls with the Launch Padders. I also love the energy Alex, the Copy Posse coaches and the team bring to the calls.
One of the many advantages of this program is the asset you build during the program while learning copywriting, your portfolio.
Something you can use and actually need if you want to start as a copywriter.
When I entered Reign, I wasn't independent financially. I had no stable clients, and the thought of paying the monthly membership was daunting.
That's why I challenged myself to join it, so I would force myself to find clients and be able to pay every month.
Otherwise, I would have probably convinced myself to accept less than I deserved. I didn't want to start my copywriting career feeling unsure.
The LaunchPad gave me the knowledge I needed to become a skilled copywriter, but without Reign, I wouldn't have dissolved most of the limiting beliefs regarding my self-worth.
I've got 95% of my clients, thanks to Reign. As well as an in-depth understanding of who I am and what type of clients I want to serve.
To me, Reign is like a magnifying glass-it points out my flaws and insecurities. However, it also flushes out my strengths and pushes me forward, full steam ahead.
I've never felt so close to a bunch of people I never saw, and yet they are always there for me, allowing me to pick up their brains.
If you're in the trenches, looking for a surefire way to grow-not only in your business but in most areas of your life-you'll find a heart-centered space that supports and 10x your progress.
SorinaCopy Posse Launch Pad Customer
I joined this challenge as I want to level up my copywriting (and learn all the formulas) to write effective converting copy. I learned how to write an entire sales page in one week and it was SO exciting and rewarding. I love Alex and her team, she has such a great vibe and I love her approach to marketing. I have now purchased the Launch Files and am working on that for the next 8 weeks because I AM HOOKED!
AshleeCopy Posse Launch Pad Customer
I had been researching copy and attempted to freelance for around 8-10 months(Unsuccessfully)
The cold outreach technique I had learned was soul-destroying that's when I decided to look for information elsewhere.
I discovered Alex's videos and got a great vibe from someone who had been there and done it and was a likable and relatable person.
2 weeks later I got the write and ignite challenge and it not only showed me how to write an excellent sales page (I was doing it all wrong)
But made me realise how possible it was to achieve great success in copy and start to live a great life on your terms.
I can't recommend the challenge enough.
Once I have enough I'm going to get the launch files, if the value of the challenge is anything to go by (and it is) then the launch files will be something else!
Next stop financial freedom! - What are you waiting for?
LiamCopy Posse Launch Pad Customer
Wow, where do I even start? Just wrapped up the Copy Posse Launch Pad course, and let me tell you, it’s been an absolute blast!
I’ve leveled up my copywriting skills more than I ever thought possible. The lessons are super engaging... Alex Cattoni and the coaches are awesome humans... and the community is so supportive... it feels like one big family!
Thanks to this course, I’m ready to tackle my freelance journey with confidence.
If you’re looking to spice up your copy and have a good time while doing it, the Copy Posse is the place to be! Highly recommend!
TanjaCopy Posse Launch Pad Customer
Alex has given me the keys to the castle. This literally was the last piece to the puzzle that I was longing for.
I decided to enroll in The Copy Posse Launch Pad while being deployed to Europe.
As you can imagine, time wasn't always on my side. Military missions always dictated a lot of how my energy was spent.
But Alex & her crew have connected all of the dots in this well put together copywriting course.
The investment was well worth it. It saved me from having to figure things out as I go (which will keep you spending your wheels forever).
Alex is very smart, intelligent, and knows her stuff.
If you're a new copywriter on the fence, jump off of it!
This is the course you need to launch your copywriting business.
- Richard
RichardCopy Posse Launch Pad Customer
Before joining the Launch Pad, writing copy feels like those mythical things I knew all the top-notch copywriters are doing and I wanted it badly, but I have no idea how to do it.
After going through the Launch Pad, it removed that fearful blank page paralysis I had when it comes to writing any kind of copy.
Thanks to Alex's streamlined approach to copywriting, I’m spending less time on revisions and more time doing the best work upfront. Completing the Launch Pad also gives me the tools and knowledge I need to coach my clients so they'll have more confidence in me.
It's like an extra arrow in my quiver.
If you get the opportunity to learn from Alex, do it.
Her teachings have turned me from an anxious newbie copywriter to a confident copywriter. After 5 weeks into her course, I landed my first high-paying client who values my work.
CaineCopy Posse Launch Pad Customer
With Alex, learning is fun! She is so enthusiastic that you just have to love this challenge. But she's not all fun and games. There's valuable knowledge inside the challenge.
As soon as I can, I'm gonna get Launch Files, and then hopefully get to the Launch Pad too. :)
MajaCopy Posse Launch Pad Customer
I was very skeptical at first. Why? Because I had been doing content writing, copywriting, SEO writing for 5 years before I joined the Launch Pad. But I was like, let me see what's happening there, because I have been hearing good reviews from past grads. And the first day itself, I was like - damn, I have been lying to myself - I'm no "real" copywriter. Seriously, this course taught me SO much, that I found a new respect for the craft. It completely changed how I viewed copywriting and marketing, and honestly, it was a lot of friends. And that was just the course materials. On top of that, the support and great advice you get from the coaches are immensely invaluable - you are not going to get that anywhere else. And the best part for me is I found a community of copywriters - my fellow classmates. We have truly become a big international family, supporting each other and being there for one another. That is the power of the Launch Pad - it's not just about teaching you copywriting, it's about empowering you to go out there with the right skills, tools and community to back you up. Thank you to Alex, the coaches, my fellow classmates and everyone - I will cherish my time in the Launch Pad forever.
KooldeepCopy Posse Launch Pad Customer
I loved being a part of the Write &Ignite Challenge!! I couldn’t wait to participate in the next lesson!! Alex is easy to understand and follow!! The content is valuable and I enjoyed the homework and bonus material!! One of the best parts is your homework can be apart of your portfolio!! I will admit I was hesitant before I purchased this course because of all the scams in this world, but I am so greatful I did!! It is definitely worth the purchase!! I can’t wait for the next round of Launch Pad!! Whoop whoop The love, compass and support from Alex is also amazing to see in a trainer!!
KassidyCopy Posse Launch Pad Customer
I haven't binge-learned ANYTHING on the internet as excitedly as I have copywriting a la Alex Cattoni. My thought after watching practically every YouTube video of hers was, "All this info... for free? How is this even possible?" That's what led me to sign up for not one or two, but THREE of her programs (Launch Pad, Write & Ignite, and Posse Eye Brand Voice Challenge).
Having spent the greater part of last year being unsuccessful at landing "my dream job", I decided to lean into Alex Cattoni's teachings to help me carve a new path. Here are the three things I valued most from this experience:
1. Alex's depth of knowledge and generosity. There's immense value packed into each recorded session but the compassion and thoroughness with which she handles Q&As and the many bonus interviews/assets she provided demonstrated how truly invested she is in everyone's journey.
2. The coaches (via Launch Pad). Hearing about their growth as copywriters, getting their feedback throughout the program, and seeing them show up with so much passion for what they do was quite the motivation.
3. The community. I'm yet to find one (online or offline) as supportive as Alex Cattoni's students/fans/followers. How exciting to be among an eclectic group of people from all over the world, at different career/life stages, all wanting to become happier, more fulfilled versions of themselves.Alex and her team have given me the tools, the community, AND the confidence to put myself out there. I know how I can and want to make a difference in other people's lives while elevating mine. To anyone considering clicking on that sign-up button, I say, "Take the leap–it's worth it, and so are you!"
NicoleCopy Posse Launch Pad Customer
After over 5 years in conceptual/advertising copywriting, there were still a lot of things that I had to learn when it comes to marketing and sales. I learned so much that I can now expand on how much value I can confidently offer my clients. So excited to get the ball rolling!
SumboCopy Posse Launch Pad Customer
Hands down the best copywriting course I’ve taken. I came into it with a bit of experience…but this course really took my marketing knowledge to the next level. Learned a ton, came away with a stellar portfolio, AND got connected to an amazing, supportive community. Within 6 weeks of completing the course, I had 2 freelance jobs and was “fully booked”. They even taught us how to do cold outreach (and other tools for finding jobs). If you’re looking for an empathy-driven copy education (and community) that gets results…this is it.
LauraCopy Posse Launch Pad Customer
‘Absolutely loved everything about Launch Pad! The video training was easy to follow and the workbooks were clearly laid out – so the programme felt simple and achievable to work through. It was BRILLIANT having access to Alex and the coaches throughout the 8-week course to answer questions and keep us all motivated. The FB group was a BEAUTIFUL THING – filled with friendly, positive, caring and supporting folk cheering each other on. And the energy from Alex was INSANE. Wish I’d found this course like a hundred years ago!’
HelenCopy Posse Launch Pad Customer
I really didn't know what to expect going into this since I had never taken an online course before. But to say that it exceeded my expectations would be an understatement. If you want a glimpse of what you're going to get, I think the best way to describe it is like this: you'll obtain all the knowledge that comes with a college degree, jam-packed into just eight weeks, and instead of a pretentious professor sitting behind the desk you have Alex, one of the kindest, more caring teachers you'll likely ever encounter. Seriously, in the first couple of weeks, you might think you're just learning some marketing basics, but the second you take that knowledge with you into a client meeting, you come off sounding like a seasoned expert. And that's just the beginning—wait until you reach the final weeks where you'll be pumping out sales pages, landing pages, emails, and ads. AND besides the boatloads of knowledge she injects into your head, you also get encouragement, feedback, confidence, and community. One of the best investments I've ever made. I can't recommend it enough!
RobCopy Posse Launch Pad Customer
When exploring uncharted territories, you're bound to fall into valleys of despair every once in a while. In such times, having people who are there to walk the journey with you is magical. Before the Launch Pad, I didn't really buy into the idea of a community where people empower one another. After all, the law of nature would suggest that it's every man for himself right? Wrong! I don't know how she did it, but Alex will not only supercharge your copywriting toolkit, but she will also create a phenomenal community and environment that will help you grow. Join the Launch Pad, it's worth every penny, and that's coming from a student who doesn't have many pennies to spare...
KeaneCopy Posse Launch Pad Customer
To be honest...
I’m not even surprised anymore with how much value and fun both Alex and the Copy Posse team bring to everything.
The Write & Ignite Challenge was astonishing and sparked my love for Copywriting.
Launch Pad was life-changing, helped gain my confidence...
And give me a kick-arse copywriting family.
Now with the Own the Inbox Challenge…
It will leave you feeling unstoppable.
As if you gained magical powers to hook people into your emails. This challenge is for anyone that wants to level up their email campaign sequence skills.
That is the main reason I took the challenge. So I can wow my clients and give them the full potential of their email list.
Talking about clients…
After the challenge, I sent my email sequence to my top dream client.
And you know what happened?
The founder was legit blown away!
And she wants to work with me on future projects. Because I understood the brand voice and business as a whole.
That’s how mind-blowing powerful your emails can be if you join the challenge.
IsabelleCopy Posse Launch Pad Customer
I am glad I stumbled upon Alex's YouTube channel. I was looking for a reliable professional out there to learn copywriting from and then the YouTube algorithm gods spoke to me and presented Alex.
After watching a few videos and seeing that Alex was not only a trustworthy source of knowledge, but her personality as a genuine human being shone through. That's why I decided to sign up for the Write & Ignite challenge.
I like how that course was set out and that helped build my trust further to commit to the Copy Posse Launch Files. I love the Launch Files so far and it's really helping me grow as a person and have confidence in my writing ability.
Love the community and the feedback.
Once I gain more of a client base, I will be signing up for the Launch Pad!
MichaelCopy Posse Launch Pad Customer
I have a feeling that something is about to happen.
I have a feeling that something wonderful is about to happen.
I’ve always had this sense that I was made for “something more”. Something of greatness. Even when I was little.
Then as I grew, went to school, went to college, started work, that feeling became further away.
It dwindled into one small dull candle in the back of a long dark room that you could barely see because of how distant it was, but it never went out. It always stayed lit, even if the flicker was so small and faint. But I could always feel it there.
So I channeled that into other things. Being the best at my job. Being a good mom. Being a good person. Always wanting something more but telling myself I already had so much.
I needed to be grateful instead of wistful. Everything I’ve always needed is right here. I have it.
But what if I was made for more?
My move into Copywriting was by chance. Pure chance.
Actually it was motivated by a series of stressful, soul cracking, drama filled events...(three periods does not feel like enough here)... but also chance.
And when I went for the job I got it. I’d always liked writing. It was something I was good at.
In elementary school I thought I’d grow up to be an author, but that turned into more of a hobby until this point.
There is just something about writing that nourishes the soul. Moves and stretches your mind into different positions it wouldn’t normally go.
So I became a Copywriter. And while I could write, I had quite literally NO idea what I was doing.
But I, being me, wanted to be good. REALLY good. So I started teaching myself, learning from others, and building my skills so I could deliver great copy for my company.
In this daily search for knowledge and skill, I found a group I never expected.
A group I was not looking for, and had never heard of… the Copy Posse.
This moment in time, even though I was completely and entirely oblivious to it, would make a bigger impact on my life than I could have ever imagined.
Through countless youtube videos, short courses, and ultimately the Launch Pad, I grew my knowledge and skill set more than I had hoped.
But then something really unexpected happened.
My mind started changing too. I could feel my soul start moving, energizing, like a cluster of energy and matter churning around inside of me. And I started dreaming again.
Dreaming of something more. Dreaming of a bigger future. Dreaming of making all of my “what ifs” a reality.
Suddenly that candle that sat isolated in the back of a long dark room in my mind and soul was coming to the forefront of my being.
And it - is - incredible. Scary. Scratch that - TERRIFYING. But man, it’s incredible.
I have no idea what tomorrow is holding for me. I have no idea how this is all going to play out.
But I’ll tell you something…
I feel closer to greatness than I have ever been.
If you want to grow your copywriting skills, learn how to create a marketing career of your own, be inspired, change your life, meet amazing people, I could literally go on for hours... then the Copy Posse Launch Pad is for YOU.
ErikaCopy Posse Launch Pad Customer
I swear everything Alex puts out into the universe is pure magic! I had just completed her Write & Ignite Challenge when she introduced the Posse Eye Challenge, so it was a no-brainer to jump aboard. Not only did it give me clarity in my own business, but it's something I can now offer my clients. The entire challenge is laid out in a way that takes you step-by-step through the process of building a Brand Voice Guide without overcomplicating things. Thanks Alex - I can't wait to be a part of your Launch Pad!
MirandaCopy Posse Launch Pad Customer
I joined the Launch Pad after getting to know Alex during the Posse Week. During the 8-week course I didn't only get first quality copywriting skills, great understanding of marketing concepts, fundaments of strategic thinking and a great community of supporting coaches. I also got to know people who can dream big, like me, and are ready to put everything they've got to make their dreams come true!
I'm thankful to Alex and the coaches for helping me trust my copywriting skills. Now, the Sky is the limit...
SaraCopy Posse Launch Pad Customer
Before the Copy Posse Launch Pad I had been copywriting for clients and investing in programs to level up my copywriting skill but I didn't have a portfolio of work created and I still didn't have the confidence to fully back myself. I decided to go through the Launch Pad to put myself through the paces of putting a portfolio together using the Copy Posse framework and achieving that outcome by the end of the program was an awesome feeling. I realised I've been getting in my own way and since completing the Launch Pad I have clarity on how I will build my business. What I loved about the Copy Posse is Alex's teaching style which is professional and down to earth with a genuine interest in seeing others succeed. I recommend this program for new copywriters looking to start a copywriting career with essential foundational principles and truly amazing community support. It's been a pivotal experience and a catalyst for clarity and purpose in my business. Thanks Alex and the Copy Posse Team! Norleena x
NorleenaCopy Posse Launch Pad Customer
I can't recommend the Copy Posse Launch Pad enough. One of my biggest takeaways from taking the course is the confidence you feel from knowing your stuff about copywriting & marketing. I feel so much more confident jumping on discovery calls, and being able to guide my client's entire marketing strategy. You don't realize it until you finish the course, but you gain an incredible amount of knowledge, and it's a huge confidence booster. I also loved being part of a community and being able to bounce ideas off people and ask burning questions to. Freelancing is pretty lonely, but the Posse is the cure. If you're wondering if this course is the right decision for you, it is... 1000%. It's the best investment you'll ever make for yourself. My whole life is better now. I feel grounded and calm, and I know that I'm headed in the right direction. Thank you Alex & the Posse coaches!
LeslieCopy Posse Launch Pad Customer
This is hands down the best coaching program for aspiring copywriters who are serious about up-leveling their careers.
I’ve completed a couple of other programs on copywriting in the past but none (seriously, NONE) of them can keep up with the value, the knowledge, the support, the resources and the community you get in the Launch Pad!
What made the Launch Pad such a unique experience for me was the accountability in the group. Imagine having countless other amazing humans, just like you, on the same journey, facing the same challenges and having the same goal of “de-douchifying the internet.”
It is POWERFUL!!!! The Posse will push you to keep going and will ALWAYS cheer you on.
Alex is the best mentor I could’ve ever wished for because she truly and deeply cares about every single one of her students. No Posse left behind!!
I graduated from the Launch Pad with newfound confidence, a high-income skill and with all the necessary tools to skyrocket my copywriting business.
You will be surprised how much YOU can grow in just 8 weeks…
SarahCopy Posse Launch Pad Customer
I’d been following Alex for several years before I finally joined the Launch Pad.
I come from a corporate CPG marketing background - strategy, launches, campaigns, all of it. And over time, I fell hard for copywriting. It felt like a natural evolution, not a pivot.
Still… I had doubts.
Because starting something new - even when you’re experienced in a related field - is humbling. My biggest question was: how do I actually make this real? Not just learn it, but build something with it.
I’d been learning from incredible people (including Alex), but I was missing structure.
The Launch Pad gave me exactly that - a clear roadmap, a way of thinking, and the confidence to actually start. And soooo much more!
What I loved most about the Launch Pad is the mix of structure, energy, and strong support - you don’t often get all three.
The program is incredibly well built. Clear, practical, no fluff. But what really makes it is the people!
Alex is just… next level. Not only as an expert, but as a human, in how she shows up and the standard she sets. You feel it immediately! The coaches are amazing, the feedback is super valuable (and encouraging), and the community makes the whole experience feel alive - not like you’re figuring it out alone.
And the live sessions? The juiciest, insightful, electric.
As for results, I finished the program, and I’m incredibly proud of that! It took me a year (life + work… phew), but I did it. And that alone was a huge shift.
More importantly, I now think differently. I’ve added a powerful new layer to my skillset.
If you’re considering the Launch Pad - whether to build a business or deepen your skills - I can’t recommend it enough. It gives you structure, flexibility, and momentum.
This isn’t just copywriting, it’s marketing fundamentals, psychology, and that shift where things finally start clicking… and moving.
Please see the previous answers
MarynaCopy Posse Launch Pad Customer
The whole year of 2023 I was watching Alex and Launch Pad from the sidelines... I loved her energy and the FREE value she was providing on her socials and deep down in my heart I knew she's THE person I wanted to learn copywriting from. BUT I didn't have the money to invest into Launch Pad (nor Launch Files) back then. So I ended up buying some other people's, much cheaper courses about copywriting.... and ended up completely disappointed with the way they were teaching it - I simply didn't vibe with their pushy, sleazy tactics and frankly... what seemed to me like a totally outdated strategies. In a meantime - the Universe took care of the money I needed for this program - and the rest is history! From the moment I joined Launch Pad, I knew I found my home! The whole community aspect of this program is out of this world and the value Alex & her hard-working team are providing is second to none. I don't regret a single dollar I invested in this program - it's THAT GOOD. Jam packed with value! Since joining this program I personally changed in soooo many ways - I became much more resilient, I completely changed my priorities in life and I finally see a bright future ahead of me. Oh and I meet some cool international friends from the Launch Pad, with whom I'm still in contact with although the program is finished. With some of them I might even meet in person. This is how we roll here at the Posse. I didn't find any clients during the program - but it's only because I wasn't putting myself out there. Regardless - I see a light at the end of a tunnel and I cannot wait to find my first client, whom I plan to serve at the highest level possible.
MajaCopy Posse Launch Pad Customer
The Write and Ignite Challenge is just what you need for a fresh start and a lifetime change. This extraordinary program will bring out the best version of yourself and give you priceless knowledge. Every lesson, every bonus, and every Q&A session were mind-blowing. The energy, commitment, and support that Alex and her team bring are out of this world. It’s like a place where every star can shine brightest, where every dream is possible, and where all the magic happens. Insanely powerful. I knew that it was going to be amazing, but this course exceeded all my expectations. I’m looking forward to Own the Inbox, which is next on my wish list, and hopefully The Launch Pad.
Thank you, Alex, and the Posse Team. Sending you all endless love.
MajdaCopy Posse Launch Pad Customer
When I signed up for the Posse Eye Challenge, I was in week 6 of the Launch Files (which I signed up for in August 😶). I don't know what made me think I could do both. I never would have pursued another course while still doing the first one, but there is just something about the Posse community that makes you feel like you can take on the world 🌎!
With every challenge I take, the more confident I become. So much so that I bit the bullet and signed up for the Launch Pad!
Right now I'm laid up with a messed up knee and this is the most time I've been able to spend on these in one sitting and I'm loving every second of it. Hoping that this is my future! (Minus the bum knee 😄)
Thank you Alex and the Posse!
ChristaCopy Posse Launch Pad Customer
Alex Cattoni and Launch Pad randomly found me on Facebook only a few days after I hit the wall of despair in my current career. I was desperately searching for a new walk... and this path has brought me vibrant scenery. The program not only gave me the skills to start my career as an entrepreneur with copywriting skills, but it challenged my mindset with personal growth and a renewed sense of faith in myself. The most powerful part of the program is the vast community of support from other copywriters... no questions went unanswered and I have connected with new friends. Alex is involved right at the ground level, giving 100% to all participants. My #1 objection prior to signing up was whether or not I would succeed... and now that I've graduated, there is no failing with this team to lift me up!
AliciaCopy Posse Launch Pad Customer
There are only a handful of times in life where you can just jump feet first into something so magical and it feels so damn right, that you'd be stupid not to do it.
(Feet first? Or is it head first? It's gotta be feet first because who tf would jump head first? I mean I guess, if it's water or something....hmm 🤔 anyway...)
For me, this was not one of those times 🤷♀️
Don't get me wrong, it seemed magic and beautiful, and meant to be ( and it was 😉) but I almost didn't do it because I didn't believe in myself enough to jump! But there was a pull, a calling, so I jumped (feet first because I need this noggin' 😄)
Best. Decision. Ever.
This isn't just a course. This is a lifestyle. This is continuing education in something that I love.
It's a community of people just wanting to help brands and businesses in their special unique ways. Even if you know nothing of copywriting (me, right here 🙋♀️) there's never a time when you feel out of place or not good enough, because there's ALL levels of writers and creators in the program.
And it's all tied together by this badass Alex and the Posse coaches! So please, don't hesitate. Jump ✨️⚡️🤩
Life changing, truly ❤️
ChristaCopy Posse Launch Pad Customer
I did Copy Posse Launch Files and followed through to Copy Posse Launch Pad as I wanted to grow my writing style. No previous experience in writing meant I was in need of learning from someone who would not be boring, just a course with bare minimum learnt on course. I'm pleased to say that Alex has been fun and hugely engaging to learn from. Not only has she over-delivered in her course but I have truly learnt from a fabulous copywriter as it was her own copywriting that compelled me to even buy her course! I have thoroughly loved her course and infectious laugh and look forward to growing exponentially with what I have learnt.
BhavnaCopy Posse Launch Pad Customer
Wow!!! Launch Pad just ended and I'm ready for lift off! Before this program I was unemployed, barely getting by, and trying to DIY my entrepreneurial journey. Needless to say, I was totally lost...
Now?
I have 3 clients who value my work and a discovery call on my calendar for next week! I can't wait to see where my new found skills and killer portfolio will take me. Alex & the Copy Posse are waaaay ahead of their time. Between being part of a community who cares and having access to high-value marketing content 24/7, it's safe to say that *this* is truly the new school of copywriters. In a world that is always evolving, the Copy Posse provides ways to stay ahead of the game and level up with programs such as the Launch Pad. I highly recommend it!
RebeccaCopy Posse Launch Pad Customer
I've been working in marketing for about 10 years as a contracted employee. Last year I left my employer and ventured out on my own. The thing is, I was never formally trained - it was more, fly by the seat of my pants. While it was working and I was having success, I wanted to be properly trained so I could up my game and also the types of clients I would work with - oh and also my confidence.
I love the accountability. This is actually THE FIRST program I ever fully completed. Believe me - I've taken hundreds of programs and they always sit on the shelf. The way the Launch Pad is designed, you are set up for success right away and Alex and the team care about this too! It's been a little over a week since I turned in my final portfolio and my confident is boosted and my A-lister wants to meet me to discuss my services. How does it get any better than that?! If you want accountability, the skills and confidence to start or expand your copywriting biz, this is the place to be.
Before Launch Pad, I was doing marketing. What I mean is, for 10 years, I was going through the motions, but more in a “fly by the seat of my pants” way, without a real strategy.
Last year, I decided to go out on my own. While I was working with clients, I knew I wanted to sharpen my skills and get properly trained. I wanted to raise the caliber of my work and the caliber of clients I work with.
I was drawn to Alex’s work, especially the whole “de-douchify the internet” message. I’ve been around plenty of marketing experts who didn’t sit right with me, and I was NOT going to be that person. So when Launch Pad opened, it was a no-brainer.
What I quickly realized is that this is exactly the kind of program I needed. I’ve taken hundreds of programs over the years, and this is the first one I actually completed from start to finish. The accountability and structure give you everything you need to stay on track.
And here’s the best part, less than a week after submitting my portfolio, not only has my confidence and writing improved, but my A-lister reached out and wants to meet to go over my services.
How cool is that?
Thank you, Alex and team, for creating this program. I’m excited to see where I can take this next.
GretchenCopy Posse Launch Pad Customer
Like I said in the headline, thank you, Alex, for creating this program! This program had everything that I needed to land a full-time copywriting job. It gave me the skills, knowledge, and confidence to put myself out there. If anyone is reading this and is ready to get started on this journey, but maybe you haven't decided on a course or mentor to go with yet, this course and team have everything you need from A to Z.
DestineeCopy Posse Launch Pad Customer
When I first started looking for copywriting jobs I seriously struggled because I didn't have portfolio pieces that I was truly proud to showcase. So when I found out Alex would help me create some bombastic portfolio pieces, I had to take the course.
Needless to say, I'm VERY PROUD to show off these pieces!
In fact, they were so good, my A List client wanted to work with me right after I presented them at the end of the course. (And this was BEFORE I had it critiqued!!)
Not only that but the community is very helpful! (And I'm an introvert) They are so positive and uplifting and never leave you hanging!
So all I have to say is thank you sooo much Alex and everyone at the copy posse.
Much love,
- Vik
ViktoriaCopy Posse Launch Pad Customer
First, it has to be said that Alex is a phenomenal teacher. I've taken several programs throughout the years, and the instructor's ability to inform, inspire, and pump you up matters. Not to sound too flowery, but Alex is a cornucopia of knowledge on writing, branding, and marketing psychology. Her team of coaches are incredibly supportive as well and have your back throughout the program.
During the course of the program, you will learn the fundamentals of copywriting from email marketing to sales pages and beyond. You will come out with a professional portfolio which will prepare you for the next steps in your new career. You'll discover what niche you are best suited to write for. You will also gain access to top notch clients through the A-lister project and her exclusive jobs board. And you will also build a network of copywriters from the connections you make with your fellow students. I cannot recommend Alex Cattoni and the Copy Posse enough!!!
JamesCopy Posse Launch Pad Customer
I signed up for the Copy Posse Launch Pad for 2021 after completing the Write to Ignite Challenge a month before. From that course alone, the level of input and dedication from Alex was like nothing I'd experienced before, even at university! So it was a no-brainer to join the coveted, once-a-year Launch Pad program.
Coming from a marketing background and with a business already, I thought I knew most of what I needed to know and was looking to top up. But, boy I was wrong! The detail and quality of resources, examples, know-how, and thought leadership Alex delivers in this course are outstanding! She is accessible throughout, answers every question, comment, and engages with everyone, and has a genuine mantra of 'leave no one behind'. But not only that, Alex provides a safe space for everyone, from all business sectors and walks of life, to lift each other up and actively encourages accountability, group help with work, and friendship. I am from a b2b background and it was fantastic to meet people in completely different markets and niches to me and become firm friends. We all have the same goal and weeks after finishing, we still all speak and help each other out.
Alex, the team, and the Launch Pad course has given me the confidence to REALLY put myself out there with heaps of new teachings under my belt, and the business acumen to know what I am selling, to who, WHY (can't have the what without the why!) and WIN CLIENTS.
This week alone, I have had two second-round interviews for global agency retainers within my niche and have had three large clients approach me for long-term work. I am genuinely going to have to close my doors for a while soon! We finished the course last month.
You, of course, have to put the time and effort in, as with anything, to get the best out of it. But, Alex personally sees to it that you are appreciated, heard, and helped throughout, and I sincerely don't believe that is standard practice in paid coaching these days.
If you want to write, well, but also authentically and happily (you gotta love it! It's hard!) and truly make a difference for who you serve in your niche - sign up for 2022 - YOU WILL NOT REGRET IT.
ChloeCopy Posse Launch Pad Customer
Joing REIGN was a scary. I was fresh out of LaunchPad and didn’t have many clients to guarantee being able to afford it. But I just knew in my heart that I need to go for it. And it was the best decision I made in my business. The amount of growth is INSANE. Professionally and personally. Now I am earning 6 figures and work with incredible clients I couldn’t have dreamed of. When you’re in Reign, all your business questions get answered, some even before you know you have them. The discussions with experts every week are simply mindblowing. And anytime I struggle with a business problem, I know the group will help me get through it. We even refer each other jobs! Plus, the job board was an invaluable resource. There’s potential clients there you won’t find anywhere else on the internet. And Alex cares so much about the individual success of each and every one of us. I am so grateful to be part of it.
SusanCopy Posse Launch Pad Customer
Well...
I have wanted to write this testimonial for over three months since I graduated from the Launch Pad. But I was waiting to be able to brag about the big client I had landed.
But finding a big client is hard if you don't do the outreach and apply for jobs, which I didn't, at least not as much as I should have.
What I did was practice, practice, practice writing. I am writing and building my portfolio, trusting the process.
You and I are still the ones that have to do all the hard work. But the hard work will pay off eventually. Soon.
The Program is fantastic. I learned so much, way more than I had imagined. And what is worth just as much is the community, which is just AMAZING.
I have gained so much confidence, and I own it.
I am an MF Copywriter!
Thank you Alex Cattoni and the fantastic Crew.
AnitaCopy Posse Launch Pad Customer
Before taking this course, I barely knew what copywriting really was. Now, not only do I understand the fundamentals, but I feel confident in writing human-centered, connection-worthy copy that truly speaks to people.
The course breaks everything down in such a practical, easy-to-digest way. It goes beyond just tips and tricks—it dives into the heart of what makes great copy stand out. Every module builds on the last, helping you really grasp the concepts while keeping things engaging and fun.
And honestly, the energy of the group kept me motivated throughout the entire 8 weeks. I was excited to finish each module, and I never felt like I was slogging through the material just to check a box.
Since completing the course, I’ve already felt a huge shift in how I approach my work, and I’m so much more confident in my skills. (Plus, now I have a kick ass portfolio to show off to all my potential clients, heck yes!) If you’re on the fence about joining, seriously just take the leap! You’ll be amazed at how much you will grow during this course, and not just as a copywriter, but as a business owner, too.
BridgetCopy Posse Launch Pad Customer
When I started this program, I was not in a good space personally. Outside commitments frequently got in the way of any meaningful activities I would do for me.
And I have a trail of uncompleted coursework to show for it.
But this program is different.
Here you have support, technical and emotional. And a team I truly felt was rooting for me to finish. Although I wasn't at the point where I could make myself a priority...
I couldn't disappoint all these wonderful people down.
And I'm so grateful for that motivation and encouragement.
That's what makes Copy Posse so different.
The accountability is real and encouraging.
They got me through the finish line and for that I'll always be grateful.
Thank you all!!
NinaCopy Posse Launch Pad Customer
If you’re ready to jumpstart your copywriting career, this program is a MUST!
This program is an amazing, easy-to-follow program from beginning to end. The support you receive throughout the program is truly incredible. Love Alex and the copy posse!
The Copy Posse Launch Pad will not only teach you a highly paid skill, but it’s a gateway drug to a world of mindset shifts, entrepreneurship, and sooo much more. Just do it. You won’t regret it!
FranchescaCopy Posse Launch Pad Customer
I came to the Copy Posse knowing very little about copy and I am leaving with a beefed up portfolio containing the most important and sought-after copy assets in the digital market space. I absolutely loved watching the video trainings and doing the exercises. Εverything is laid out in a very clear and strategic way with one clear purpose in mind: to help you gain a set of very high-value skills that will serve you for life. Throughout the course, my partner kept asking me: "who is this lady I keep seeing in the videos every day?" Well, I can't wait to tell him that he'll be seeing a lot more of her from next year as I just signed up for the Launch Pad - I mean I had to, right? If the Launch Files are so amazing, imagine what the Live version is going to be!!! Bring on 2022, the year I use my newly-acquired superpowers to change the world!
NataliCopy Posse Launch Pad Customer
Ummm… not sure where to even begin! Alex didn’t deliver with this challenge, she OVER-delivered and in a big way.
I knew I’d be getting Alex’s tools, knowledge, and resources, but what I didn’t expect was the incredible cheerleading (and energy!) of the group, Alex’s hands-on support/daily encouragement, and the bonuses. Yes, those BONUSES! 🤯
If you want to be blown away and start or grow a copywriting business, Alex’s courses are a no-brainer.
Already counting down the days to Copy Posse Launch Pad. Love you, Alex!
KelliCopy Posse Launch Pad Customer
Over the past couple of years, I gradually realized that I was not happy with the traditional 9-5 work life. After a lot of research, I came across copywriting and Alex's YouTube videos, and soon after that, I signed up for the Launch Pad. What convinced me to take the leap were all the testimonials from the other Launch Pad grads - I read so many stories by people from ALL kinds of backgrounds, and I thought that if they could do it, I owed myself to at least try and learn. And I'm so happy that I did - I am still impressed by how comprehensive the Launch Pad modules are (Alex and her team have really thought about everything!), the fact that we get lifelong access to all the content, and that we become a part of a really positive and supportive community. Now that it's my turn to share my experience as a career changer and non-native English speaker, I just want to say this - your future self will thank you for the investment. Thank you, Alex and team, for everything!
KremiCopy Posse Launch Pad Customer
I have followed Alex's YouTube channel for a long time, and after I tried her HOT headline challenge on Instagram, I decided to try this Sales Page challenge as well! I work as a content manager, so I have experience in content writing, but I thought I'm not creative/witty enough to write copy. But after choosing a product, deciding on the customer avatar, going through all the frameworks and tips, filling all the workbooks, and then putting the pieces together, I realized I have actually created a sales page!
Alex even shares formatting tips, which helps a lot, to look professional even in Google Docs. I showed it also to a friend, who fits into my target audience, and she said she would buy the product - and that it totally looks like as if somebody with 2-3 years of copywriting experience created it!
Also, it took me 2-3 weeks to finish the challenge, as I'm working full time, but it was really convenient that I can watch the lectures and work on my copy at my own pace.
Thank you, Alex, if I can save up some money, maybe I will also try the Launch Files! :)
EszterCopy Posse Launch Pad Customer
The course is worth the money, first and foremost.
For every cheaper options out there -- I don't think they will teach you in-depth about how copywriting is so closely related to marketing, psychology, and the science of persuasion (sales). I sincerely want to thank Alex and Copy Posse Team for these.
You might read some testimonials that say: "It changes my life..." Well, it's real. No exaggeration.
Because as a science nerd I am, I would also admit that it changed my life, especially of the mindset shift in marketing, sales and the limiting beliefs and blocks surrounding it.
The community I'm in are also helpful and empowering. I met new friends from all over the world, and I got to experience what it's like to be outside of my comfort zone. What it's like to celebrate, to help, to reach out when in need, to be grateful for where I'm at.
Catherine Wong - Launch Pad
CatherineCopy Posse Launch Pad Customer
No, I did, I knew it would be great. But it was even better than I expected. Alex and her team put a lot of effort into this program. I learned a ton and highly recommend the launch pad and any other program Alex Cattoni puts her name on.
GaryCopy Posse Launch Pad Customer
I can still remember the day I decided to sign up for Reign.
I was sitting on my bed, crunching the numbers on how I could afford it because my gut was telling me this was a “Hell Yes” decision.
I had just finished Launch Pad…
I had fallen in love with copywriting, marketing, and the Copy Posse community…
But most of all, I knew I was home.
However, the reality was I was still unemployed.
I was receiving an unemployment check whenever the government decided to send one, and the price of the Launch Pad was still hanging over my head.
The only copy I’d written thus far was for a friend’s business.
Could I actually make a career out of this? Asked my fear.
The traditionally educated and American, white picket-fence raised Brieanah wasn’t sure…
The narratives of other people rang loudly in my ears.
Yet quietly…
Behind their complaints and fears…
My gut spoke. The future me would not be ignored.
She knew I would be happy if I pursued this path.
She knew what freedom awaited me on the other side.
With a deep breath, I decided to split the payment for Reign on two credit cards.
Yup, I went further into debt and against logical thought of traditional security - because of my gut.
And since that day…
I have grown to being fully employed as a Marketing Manager at an organization that I love AND I get to continue working with my own portfolio of clients.
As of today, I now make over $10k monthly…more than I’ve ever made.
I even hired my first VA…
Which is wild to think that I’m at a point of success that I can hire someone else!
So, within a year of joining Reign, not only have I paid myself back for Launch Pad…
For Reign…
And started chipping away at my debt from my unemployed days…
I’ve also built a business that brings me fulfillment.
I have freedom, true freedom, to design my life…
And Reign showed me how.
I’m a stronger, more grounded, and confident person than I was last year.
I know a owe a lot of that to my Reign Maker community, and I’ll be forever grateful that they had my back during this transition life brought my way.
To anyone considering this program, like I was…find a way.
Whatever that looks like for you.
And then seize every second.
Absorb every ounce of knowledge and community that is offered.
If you do that…
You will - not - regret - it.
See you on the other side!
BrieanahCopy Posse Launch Pad Customer
I cannot say enough about Alex and her posse. I have learned so much, step by step, even tho this has all been pre-recorded, I still think there is a lot here if you dedicate the time and do the work.
5 STARS***** HIGHLY RECOMMENDED!!!
Having built an extensive career in engineering, I thought I was crazy to join a program that, at first, seemed filled with people from business, writing, and marketing backgrounds. But I've ended up having fun meeting students from all walks of life. I ended up feeling just as welcomed as everyone else, and I've learned so much about copywriting foundations from the program. I especially love how I get to put a portfolio together as I'm going through the course. It saves so much time from having to come up with portfolio assets on my own, and I'm reinforcing what I just learned right away. It's such a good feeling to know that I can learn any new skill as long as I put my mind to it. Thanks a million to Alex and the Posse for all your efforts to make this a valuable learning experience.
FaithCopy Posse Launch Pad Customer
Raised my possexpectations!! I've been around the posse for awhile and I'm a lp grad but I was blown away with this content. I learned so much about brand voice, how to develop a substantial brand voice guide and how to ask clients exactly the right questions so you can craft the copy they need for clear, cohesive messaging. Alex, you guys knocked it out of the park, again! I'm on the verge of releasing something new and without knowing or expecting it, I have so much great copy from going through all the steps involved. Plus, another unexpected thing I got out of it was a great exercise in upgrading my Canva skills. I used to fight with it and somehow I got a gorgeous 40+ page brand voice guide out of it!! Next, I really need to get your AI course. I was thinking about it before but I realized I had to focus on one of your courses at a time. 😆
GinamariaCopy Posse Launch Pad Customer
The LaunchPad is one of the best investments I've ever made.
Alex is a talented teacher. She and her coaching team are knowledgeable, patient, and friendly.
The program was comprehensive with a lot of information, yet, she made it easy to understand and digest in a supportive and collaborative environment where we could share our work, give feedback, and learn from one another.
I believe what makes this training stands out is the community Alex has created: friendly, helpful, and diverse, allowing different perspectives and approaches to be shared and discussed.
I highly recommend it to anyone looking to start a career in copywriting or improve their skills and knowledge.
The investment is well worth it.
BahoCopy Posse Launch Pad Customer
Joining the Launch Pad was the best decision I ever made for my copywriting biz. I'd completed training with other companies previously, but the interactive nature of this course, as well as the clear progression towards a knockout portfolio, makes it such a worthwhile investment in your business. I was hesitant to put myself out there as a copywriter before I enrolled. Now that I have a solid portfolio to show clients, the old imposter syndrome has piped down!
GeorginaCopy Posse Launch Pad Customer
This was the first Copy Posse challenge I've taken part in. I've been copywriting for 8 months now and wanted to hone in on email marketing and sharpen my skills. The challenge is pretty intense in terms of time commitment, so I'll admit I did it at my own pace over a few months rather than a week. BUT - that didn't affect my results or how I felt when I completed it. I started out writing a campaign for a retail product, but after landing a real-life coaching client who wanted a welcome sequence for their business, I changed tact and used the challenge to create their emails. The results were fab - the client LOVES my work and is also using my copy for her regular newsletters, meaning her current subscribers get to benefit as well as the new ones. The challenge is broken down into clear stages, so you learn each stage and why it's important before you start on the next. The workbooks are great to refer to as you're creating each email, and you feel a sense of achievement as you move through each step. It's logical and creative - which is exactly how my brain works! I'm now enrolled in Launch Pad and can't wait to see what that brings to my business
FayCopy Posse Launch Pad Customer
I’ve learned a lot during the Launch Pad Files and it’s not only about copywriting, but so much more! The Copy Posse Team is also amazing they seriously have your back. The dedication and commitment Alex and the team have spent into this program is immaculate. I can proudly say that I, without a doubt, feel confident in pursuing copywriting. If anyone is contemplating about this doing this right now… seriously if I can do it, YOU can do it.
NatalieCopy Posse Launch Pad Customer
I'm so thankful I found Alex. I struggled for years with finding my niche and not being sure where or how to start with copywriting.
Within the first week in The Copy Posse Launch Pad, I already had clarity around my niche: MarTech Made Easy. It seems so simple, right? But trust me, I wouldn't have ever gotten there without Alex and the program.
Alex's training helped me set the right foundation which also brought a LOT of confidence and even pride when publishing my new website and telling the world what I do.
Things just kept getting better after that. Alex truly goes above and beyond and always provides so much value in everything she does.
Even though I have a background in journalism and digital marketing, I lacked the copywriting essentials, such as proven tools and a process.
If you don't know how to get where you want to go, how will you make it?
My goal was to make 10k per month as a copywriter. Alex prepared and launched me into the world of copywriting with her proven templates and formulas, training, exercises, process, tips, and overall knowledge bombs that only someone who's been there can teach.
I'm currently doing a test project for a potential client that could lead to an $8,000 / month contract.
And this is only a few months after completing the Copy Posse Launch Pad - during a pandemic.
If your goal is to be a copywriter and you aren't sure how, where to start, or lack confidence - join The Copy Posse Launch Pad. It really will ignite your copywriting business, but also so much more.
LeAnnCopy Posse Launch Pad Customer
The golden nugget that you will learn from the Launch Pad is amazing. It is not limited for copywriters or aspiring copywriters only. I myself join the launch pad, only to know that it had help me a lot when launching a product for my business. The community inside this program also is super amazing. They will always give positive and constructive feedback. All in all, the money spend for this course will find it's way back to you!
MadihahCopy Posse Launch Pad Customer
This is not just a copywriting program, it is a life changing experience. I got to learn how to face my imposter and start living the life of my dreams by being surrounded with this great community, not to mention all the juicy material you can’t find anywhere else, I mean truly people will start begging for your skills.
SarahCopy Posse Launch Pad Customer
Lost. Confused. Directionless.
You know you want a change, but dont know where to get started.
Your mind goes in a billion directions and you are paralyzed with uncertainty.
THAT WAS ME! (and Im sure like everybody else wanting to make a change in their lives)
Joining the Launch Pad has been one of the best decisions I have made in my professional life!
I learned not only how to write copy and be persuasive, but i learned how to start my freelancing business, got coaching from industry experts on a variety of topics relating to my new endeavour and really got to connect with a great community in the process.
Its unlike any other educational experience I have had the pleasure of being a part of.
Alex and her copy posse have done an incredible job empowering people to use the written-word as their path to financial independence.
I urge you to not think twice, the cost of the program definitely pays for itself with the breadth of education and support you get with an online course. Im very happy with my progress and the investment.
Dont think twice!
NeerajCopy Posse Launch Pad Customer
The Launch Pad is different than any other copywriting course out there.
And I have looked into many of them and even enrolled in a different course last year–before finding Alex on youtube.
I tried and tried at the material but I was just not connecting the dots.
This other program covered a lot about what copywriting is, but they never just sat you down and said, “this is HOW you do it.”
I hopelessly hand-copied famous sales letters for “practice” but honestly felt like I learned nothing when it came to actually writing copy for a client.
Alex actually teaches you how to write every part of a sales funnel.
It’s not just concepts…she breaks it down and walks you through the process.
She tells you all the components that you should have in each asset.
This is how copywriting SHOULD be taught.
Now I know how to write all the parts of a sales funnel. I actually feel confident as a new writer that I could figure out anything a client might need.
I don’t have a client yet, but I’m confident I will have one soon because now I have a powerful, well-written portfolio to share.
Thank you Alex for creating a path to copywriting that actually makes sense and works. I will recommend this course to any of my friends that are interested because I know it will be worth their time and money.
RayellCopy Posse Launch Pad Customer
Joining this program has been a milestone decision in my life, and every moment I've lived during these three months has opened my eyes to see what I thought copywriting was differently and more intensely!
I'll just tell you that what Alex teaches you goes beyond copywriting techniques and concepts, whether you're an experienced copywriter, a business owner, or just starting on the copywriting and marketing journey. It's about the mindset and confidence you'll gain from learning and deeply understanding marketing. As Alex said, the best copywriters are marketers, so this is your chance to be one.
Before joining this program, I did other marketing and copywriting courses. And yes, I was scared about the price of the course. Still, my gut was so right. The confidence and new perspective gained during the LaunchPad have been so powerful that one month before the program finished, I was able to quit my 9-5. It's been the best investment in myself I've made by far.
GiulianaCopy Posse Launch Pad Customer
You won't regret signing up that's for sure!
After months of watching Alex's videos on YouTube and hovering over the purchase button on many of her courses, I finally took the plunge and signed up to the Own The Inbox challenge and I’m SO glad I did.
Having a learning structure and access to engaging videos filled with incredible content has been a game changer and that’s not even taking into account all of the bonus videos, Q&As and cheat sheets you get with the course.
Alex’s energy is EVERYTHING and her vibrancy, positivity and deep deep knowlesge makes learning fun and so exciting. So much so, that as soon as I finished the course I signed up to the Launch Files.
I feel like Alex has helped me finally discover what I enjoy and I feel like I now have the confidence to take the plunge and make copywriting a full-time career. I can’t recommend The Copy Posse programs enough.
Seriously, if you’re thinking about signing up….what are you waiting for?
JennaCopy Posse Launch Pad Customer
After finishing the Launch Pad, the Personal Branding Bootcamp felt like the natural next step. I knew I had to start putting myself out there to attract clients, but since I've never been a big fan of posting on social media, I also knew I'd need a push and Alex was exactly the right person to give me that nudge (or a loving shove).
One of the biggest eye-openers was learning to take everything step by step instead of trying to tackle it all at once. Creating my Connection Diamond gave me clarity about the kinds of content I should be posting. And having to post my homework in the Facebook group gave me just the right amount of accountability to actually follow through.
I was a social media lurker who only ever used it for chatting with friends. Now, I'm starting to see how it can help me connect with people—whether they need a copywriter, want to learn more about the events I volunteer with, or just share similar interests. One of the biggest changes is that I'm now actually looking for things to post, which I never imagined I'd say.
If you're hesitant about showing up online or building a personal brand, here's what I'd say: people really do work with people they know and like. I've only just started posting again, but thanks to this Bootcamp, I've already had people from my network reach out to ask what I do. That's the power of showing up.
Big thanks to Alex and her team for creating this Bootcamp that pushes you in all the right ways, with the guidance and support to grow with confidence
SarahCopy Posse Launch Pad Customer
The Copy Posse Launch Pad and Copy Posse community is life-changing. Not to be dramatic or anything but this course was so much more than getting a few templates and being told what a sales page or landing page is. Alex's course EMPOWERS you. Not only do you get world-class tools, tips and resources to write an entire sales funnel, you also write an entire sales funnel for an actual client and leave the program with a portfolio. (If you put in the work, of course.) If you're lucky (like me), you might even get the chance for Alex to personally critique your work which was hella nerve-wracking but an experience in and of itself. The Copy Posse Facebook community is also now one of my favourite places to be. Amazing brands attract amazing people. I've received so much support and guidance from absolute strangers and I feel like that Facebook group is my safe haven to be open, honest and vulnerable. If you're looking for a community along with a copywriting course that can ignite your copywriting, the Copy Posse Launch Pad program is the only program you'll need.
TaniaCopy Posse Launch Pad Customer
I absolutely loved taking part in the Copy Posse Write and Ignite Challenge! Every training session I watched was so helpful and really broke down the sales page writing process. Alex's workbooks and explanations made it seem so much less intimidating. The training calls, the Q&As and the bonuses provided so much value I couldn't believe I only paid $97. 100% the best decision - I loved this challenge so much that I signed up to the Copy Posse Launch Files as soon as I finished! I'm so glad to be a part of the copy posse and I'm so excited to start my journey into copywriting with this amazing community to support me! Thank you so much Alex and the whole Copy Posse team - you guys are awesome! :)
ErikaCopy Posse Launch Pad Customer
the own the inbox challenge has already helped me improve my email copy, implement new strategies and provide more value to my clients! I was nervous that I’d come out on the other end feeling like I paid for things I already knew but I actually left with far more value & information than I paid for AND a community of people that i feel like I connect with! the worksheets alone were worth it but having Alex’s energy + thoroughly detailed information + special bonuses made this such an impactful experience for me. I’m a forever student now. Looking forward to joining more courses .. the launch files and the next season of the launch pad
keeCopy Posse Launch Pad Customer
Before joining Launch Pad, I was a warehouse supervisor for a UK menswear company. I was grafting 5 days, 6 days and sometimes 7 days a week. I was underpaid and devalued. I decided after decades of working at this place that I wanted more than this, and that I'm better and deserve more than this, so I quit.
I decided to turn my attention to copywriting, as I love writing emails. I've taken other copywriting courses before. But it was never emphasised to me, the importance of having a portfolio and how to build a portfolio
I love the coaching style and vibe of the Launch Pad program. I love the inclusivity, integration and positivity of Alex Cattoni & the copy posse & fellow launch padders. Throughout the program, I felt seen, I felt heard. I felt the copy posse had my back. This has given my confidence and self-belief a massive boost. I have finished and submitted my portfolio. I have a list of 50 clients, I'll be reaching out to!
I thoroughly recommend taking the Launch Pad Program. You're being taught by Alex Cattoni & the Copy Posse. They're simply the best!
AfolabiCopy Posse Launch Pad Customer
I loved being a part of the Copy Posse Launch Pad.
Alex breaks down all the lessons in digestible pieces.
We’re held accountable by the homework assigned, and even have the opportunity of being in the “hot seat” where we get live critique on the various assets.
Even if we’re not chosen, we get a bunch of great tips on how to improve our own pieces.
The mentors and coaches were amazing, always cheering us on and encouraging us to ask questions.
I met some incredible fellow Launch Padders and love the camaraderie and support we all give each other.
Alex has cultivated such a warm, inviting atmosphere that fosters learning, and makes us excited to take “messy action.”
Alex and her team take the time to answer our questions and give us encouragement when we’re feeling stuck or overwhelmed.
This is a truly unique program that gives us the support and skills we need to write an engaging portfolio to jumpstart our business.
MelCopy Posse Launch Pad Customer
Gosh, I’m so grateful for Alex and her willingness to share her know knowledge of all things Copywriting, landing clients, and building a freelancing business from scratch with the world - what a literal blessing! My Launch Files portfolio was based on two reality stars’ online business, so once I finished my portfolio, I wrote them a juicy email, included my portfolio, and they actually answered my email and hired me! Now I’m working with them on a consistent, monthly basis updating their website, writing email campaigns, blog posts, and more! Alex is absolutely right, if you can dream it, you can do it, and she can help you every step of the way. Any program Alex launches, I will always buy. Thank you for giving us the courage, and tools, to change our lives!
- Anastasiya T.
AnastasiyaCopy Posse Launch Pad Customer
Everyone needs Alex and the Copy Posse in their lives. It is the most inclusive, positive, supportive and life changing community I have ever found. It is a privilege to call myself a member of the Posse ⚡️
I was hesitant to invest so much money in myself but it was the right decision. Alex has an infectious energy that lifts you up and helps you realise your true potential.
She is a master of her craft and gifted educator. The knowledge she shares and the value she offers is unrivalled.
This is not just another writing course!
I didn’t come from a writing background, never managed to keep a journal, started lots of courses and never finished...... but there is something about the energy of Alex and the Copy Posse that pushes you on and helps you drag yourself out of The Valley of despair and into the sunshine ☀️
I am a writer now.
If you constantly doubt yourself, but know you have more to give - the Launch Pad is the place to work through your demons and thrive.
The world needs more heart led, compassionate people to come out of hiding and share their gifts - Alex guides you on the first step of that journey and helps you unfurl your wings.
Thanks for everything Alex, it’s been epic 🙌🏻
FelicityCopy Posse Launch Pad Customer
It´s exactly like that, even if it sounds cliché...
I said many times that I found Alex and the Copy Posse at the right time, but, what was incredible, is that even I don't have the financial opportunity to continue and be part of the Launch Pad what I really want and NEED to build my Copywriting career, the videos, posts, speeches, and all the ignite topics that Alex share with us, helps a lot to try to put the puzzle together and guess what is right and what I shouldn't do.
The Write and Ignite Challenge introduces me to the Copywriting world by Alex´s hand and heart!
And that love she overflows awoke in me a greater passion in what it pretends to be my only chance in my work life: The Copywriting.
I hope, someday soon, to have the great opportunity to learn more deeply from Alex and the Copy Posse.
Cheers and hugs!
JuanmarCopy Posse Launch Pad Customer
If I have the opportunity to think about something for YEARS before buying, I'll do it. That's why I was actually really surprised and proud of myself when I just went for it with the Copy Posse Launch Pad (with a full day to spare!), and after completing the course, I couldn't be happier! While I don't know if copywriting will be my full-time or long-term career, I have gained SO much knowledge in the copywriting and digital marketing realm (Alex and the team truly go above and beyond with every class and bonus), and I feel confident knowing that I'll be able to make a copywriting side hustle work while I'm in grad school and beyond.
While I loved the style of the course itself (having live calls twice/week, and then being able to directly apply what we learned in the workbooks and in our portfolios was great), the best part about the Launch Pad was the community. Alex and Victoria knew and supported each of us throughout the whole process, and I still feel connected to them and to my classmates! If you can make it work financially, and you really think that copywriting is something you would both enjoy and commit to, I don't think you'll have any regrets <3
JensenCopy Posse Launch Pad Customer
Before I joined the Launch Files, I had just quit my full-time job in the finance world to dive head-first into copywriting. I struggled tremendously for the first few months. I couldn't find clients, I had self-doubt, I wondered if my skills were even good enough... Then I came across the Launch Files. Before I jumped into that program though I enrolled in Own The Inbox because I wanted to be an email copywriter (which I am now). Alex does SUCH a great job at packing SO much value into her courses, I just knew Launch Files was going to be the ultimate course for me. I love her Q&As, the content is amazing and broken down so well. And the best part is you're actually building a portfolio as you go through the course. After finishing it, I had more confidence in myself to pitch to clients. Now I'm making 3x as much money as I made at my corporate job 1 year ago and I finally feel like I'm doing something fulfilling. I'm building my dream life and it has never felt better! Thank you Alex :) You never fail to impress!
BridgetCopy Posse Launch Pad Customer
Okay, I've taken a lot of courses. In fact, 6 years of schooling. And this course, for the amount of time I spent, was JAM packed with a TON of value!!! I really can't believe how Alex and her team does it, it's unlike any other course I've taken. I'm actually sad it's over! It's SO worth it in terms of the community, skills learned, and landing copywriting jobs afterward. If you're on the fence, here's your sign to take the leap, you won't regret it!
JessicaCopy Posse Launch Pad Customer
To Alex and the team at the Posseverse:
My apologies for taking a rude amount of time to write this. Launch Pad 2026 was my second time around. I took the course for the first time in 2025. I decided to take it again because I was struggling with a kind of failure to launch situation and felt that another infusion of the Launch Pad energy was in order! I felt like a loser for having to take it again and wondered how I was going to "frame it" to my imaginary inquisitors. Turns out, I was not alone in feeling this concern and I was not alone in taking Launch Pad again. In fact, there was a Launch Pad alumni cohort. Talk about validation and community support! My experience with Cattoni and her team has been such that I can happily say: while the Cattoni courses are designed to give one wings to fly on ones own upon completion, the community support never expires and one is always welcome "home" so to speak. Thank you.
With love and respect,
Christine Podollan
My apologies for taking a rude amount of time to write this. Launch Pad 2026 was my second time around. I took the course for the first time in 2025. I decided to take it again because I was struggling with a kind of failure-to-launch situation and felt that another infusion of the Launch Pad energy was in order! I felt like a loser for having to take it again and wondered how I was going to "frame it" to my imaginary inquisitors. Turns out, I was not alone in feeling this concern, and I was not alone in taking Launch Pad again. In fact, there was a Launch Pad alumni cohort. Talk about validation and community support! My experience with Alex and her team has been such that I can happily say: while Alex's courses are designed to give one wings to fly on one's own upon completion, the community support never expires, and one is always welcome "home" so to speak. Thank you.
With love and respect,
Christine Podollan
I wrote my testimonial in the first text box. Sorry, I was freestylin' lol.
ChristineCopy Posse Launch Pad Customer
I completed two Copy Posse 5-day challenges with Alex before finally joining Launch Pad. I was hesitant about the investment in Launch Pad, but the shorter challenges made it clear that Alex overdelivers on actionable content with a teaching style that is upbeat, authentic and inclusive. Launch Pad did not disappoint. Real talk: the program requires a lot of work and commitment... AND it's so valuable and so much fun. Completing the program on time is absolutely achievable if you carve out the space to do it. My goal was to start copywriting as a side hustle, and I'm in the process of signing on my first client. In addition to creating a killer portfolio during the program, I learned everything I needed to feel confident applying for freelance jobs and giving recommendations to potential clients. If you're serious about up-leveling your skills and earning income through copywriting, you won't find a better place to invest your money!
StephanieCopy Posse Launch Pad Customer
The Copy Posse Launch Pad teaches you far more than the fundamentals of copywriting and crafting a stunning portfolio that is ready to work! You learn more about yourself, you grow as an individual, you gain confidence and identity. You will not find another program like this anywhere else, I can guarantee, that will generate the same results. Alex Cattoni and her team care about their Posse members, and it absolutely shows. I am thankful to have found this community and have had the pleasure to work and learn alongside other stellar copywriters!
ConniCopy Posse Launch Pad Customer
The amount of valuable information Alex gives out is immense. This challenge has answered so many questions and given me so much clarity! I now know the process of creating amazing email copy! The best part is... she makes it so easy to understand. Alex is incredible and completely invested in helping us learn. That shows me she truly cares. I’ve loved this experience so much that I joined the Launch Pad, can’t wait!
StephanieCopy Posse Launch Pad Customer
I started my freelance copywriting business after the Launch Pad, and I immediately knew that if I was serious about this, I had to invest in Reign. I'm not gonna lie - it was a big investment for a newbie. But it was totally worth it. I had access to an infinite amount of marketing and copywriting knowledge, and what's more important: a community of like-minded people, who were on the exact same path as me.
I don't have anyone in my circle of friends and family who runs a business, so I often felt lost and lonely. In Reign, I can always ask questions, share wins and losses, and make new friends from around the globe. I even landed one client from the Job Board, and Renata's sales trainings helped align my mindset., The regular copy critique opportunities allowed me to become better at my craft, and land more clients. I recommend Reign to everyone who is just starting their entrepreneurial journey!
EszterCopy Posse Launch Pad Customer
The Copy Posse Launch Pad transformed me from a run-of-the-mill copywriter to a confident pro in just a few months!
This course is no fluff!
Through live Q&A sessions, copy reviews, recorded lessons, and weekly exercises, they teach you how to dig deep and research your customers like an expert, so you can put together copy assets that hit the mark every time.
After going through the course material and building an awesome portfolio around a sales funnel, I now feel more than capable of writing any type of copy without any confusion.
Considering Alex's generosity in sharing her knowledge and expertise with the students and the unmatched support of the Copy Posse team, the price of the course is a mere fraction of the immense value it provides.
NoorCopy Posse Launch Pad Customer
Everything about this program was fire! It`s not just a copywriting program, but also a marketing program. You learn everything you need to know in order for you to become a superb copywriter and asset to your past and future clients.
ChristinaCopy Posse Launch Pad Customer
Having actual proof of your writing skills (aka a Launch Pad portfolio) literally changed my life for the best. It gave me the confidence to actually go for it…
Over the last 3 years, I’ve traveled to over 25 counties, landed over 43 different projects for businesses all over the world, from local businesses who are just starting out to +9 figure businesses.
One of them is the 5th most influential business coach on social media in Austria. I’ve been super top-rated (top 3%) on Upwork for at least 6 months and I went to Posse Fest!! Plus I made multiple $5K+ months.
The best part, I can travel and work from anywhere. Because nothing beats drinking a cocktail in Spain while writing some emails, I swear (besides some misspellings, heheh). Quite impressive for a 26-year-old dropout.
RobbyCopy Posse Launch Pad Customer
The value provided by both the Write & Ignite Challenge and Own the Inbox Challenge far exceeds the cost! You learn about the foundations of copywriting, marketing psychology, see real examples of successful copy, and practice the skills learned to write your own sales page and email marketing campaign.
Not only do you learn these skills, but you also learn them from a phenomenal instructor who clearly knows and loves her craft! I've taken similar courses with other instructors, and if you're going to enroll in only one, choose one of the programs offered by Alex.
Can't wait to start the Copy Posse Launch Pad next!
JamesCopy Posse Launch Pad Customer
I struggled with my headline for this testimonial as there are so many ways I could go with the value I place on this training. I have followed Alex and The Copy Posse for the last six months on YouTube and those little snippets of video taught me amazing things every time. The launch pad is out of my reach financially right now, but when I saw the Write & Ignite Challenge pop up, I knew I had to be part of it. What I learned has empowered me like no other training so far. I was struggling with "can I do this?", "am I good enough" "can I make enough to do this full time" "will they like me" and all the other questions that run about in our heads.
What I learned over this course is the reason WHY my imposter syndrome was a daily battle. It was because I didn't have the right foundation, or at least I felt like I didn't truly know what the heck I was doing (even though I have taken a ton of courses and I did this as a career for other companies).
With this training, I feel I am now on a new level - it taught me not only the key basics of the sales page, but also to trust that I had this and I was good enough. The feeling of accomplishment and pride knowing I finished and have a sales page I can use to show my writing is worth every penny.
I cant say enough that this course has lit a fire in me that I knew was there, but couldn't "ignite" before now. This is the start of my copywriting business and I now know I am ready to go after my first client!
Thank you Alex for being who you are - you are changing lives!
LisaCopy Posse Launch Pad Customer
This unique 8-week copywriting coaching project (+4 WEEKS WITH BONUS SESSIONS) lets you choose to write for a Real company at the start.
You'll gain hands-on experience and build your portfolio while receiving expert guidance from the best marketers in the world.
👉 Yes, I know... Please read that again 🤓
During the program, you'll be supported by a like-minded copywriting community in a private Facebook group
with participants from All Over The World (I believe this is the best part).
With live masterclasses and Q&A sessions, you'll be inspired by the contagious energy
of the program's creator, Alex Cattoni a.k.a. The Queen Of Copywriting.
Don't miss out on this game-changing opportunity to revolutionize your copywriting career.
Are you ready to ignite your copywriting biz?
Then I'll see you inside the Posse Portal!
Jeroen 👋
JeroenCopy Posse Launch Pad Customer
So I stumbled upon Alex's IG page and started watching her videos on YouTube. I was amazed on the free amazing value she provided. Love her energy, vibes and teaching style!
I had been thinking of starting an online business for a while and ditch my 9-to-5 but wasn't sure of the direction to take. I had no intention of being a copywriter since I'm a complete newbie at it and my career always revolved around numbers. My imposter syndrome kicked in and I was on the fence at the start. But I knew I have always loved writing and I like unleashing the creative side of me. I'm glad I followed my instincts and invested in the course.
The way Alex explained the concepts was effortless and the content was so engaging and entertaining. This helped build my confidence and confirmed I was on the right path. I was so inspired. The Copy Posse community is also so much supportive. The value was beyond amazing and the price is absolutely a no-brainer! Such a great investment.
Immediately after this challenge I was inspired to take it to another level and enrolled in the Copy Posse Launch Files, Ready to IGNITE my copywriting business!
Feels like I found my purpose and the next stop is financial freedom and live life on my own terms, I challenge you to take the leap and go for it!
DeekshaCopy Posse Launch Pad Customer
Before joining the Launch Pad I tried to teach myself how to write copy for months.
I read books, binge-watched hundreds of videos… but I never got my foot of the brake.
The Launch Pad finally changed that.
Not only because Alex is an amazing mentor…
But also because she manages to take this big scary thing called copywriting and break it into manageable steps.
Seriously – I worked full-time in a demanding job and still managed to get my weekly assignments done in time.
Plus, the weekly live calls are just pure gold!
Seeing Alex critiquing copy and listing to the knowledge bombs she’s causally drops is nothing but inspiring.
And even if you think that you’re not ready to call yourself a copywriter after 8 weeks of intense training…
And you’re still not sure if you “know enough” to put yourself out there…
Just do it!
I did and got my first client on my second discovery call.
(Both thought I was a seasoned copywriter by the way – all thanks to the Launch Pad.)
So, if you want to take this copywriting thing seriously, the Launch Pad is your way to go.
Thank you Alex and team for the amazing experience!
DanielCopy Posse Launch Pad Customer
I was skeptical at first when I signed up for the Copy Posse Launch Pad. I didn't even fully understand what copywriting was and it seemed expensive, but it felt right so I took a leap — and it was the best decision I've ever made. Alex delivered SO MUCH incredible value throughout the 8-week (really 10+week) program that I knew the course was worth the money only a few weeks in. I got new clients during the program and more right after it finished — the course paid for itself before I even had my certificate! I left this course with the skills and know-how to get started in the copywriting world right away, which was extremely valuable. Alex is an incredible coach, talented copywriter & badass woman I am so honoured to know. If you're on the fence about this program, DO IT. It was literally career-changing for me, and I wouldn't have it any other way.
Calgary, Canada
KelseyCopy Posse Launch Pad Customer
No, seriously. I’m not exaggerating. Reign is absolutely the best decision I’ve ever made.
In April 2023, I skipped straight past the Copy Posse Launch Pad to become a Reignmaker... as a freelance content writer and copywriter barely making $1.5k a month.
My passion has always been writing - I just didn’t realize that I could do what I love and live the life I’d always dreamed of until I ran across Alex and the Copy Posse.
I lurked for about a year and only fell more in love with her passion for helping writers, amazing mission, and empathetic marketing. Her free content alone helped me so much that when I heard about Reign, my future self shouted at me: DO IT!!!
…Even though I was flat broke and terrified of the unknown. 😬
I hesitated until the very last day and the very last hour to finally book my call. And after I said HECK YES to myself and put down my deposit, I almost emailed to say never mind multiple times a day.
But my future self wouldn’t shut up. She kept telling me that THIS was what I needed to become the me I’d always envisioned.
So I said no to my fear and wiped out my bank account to officially become a Reignmaker. 👑(Literally, all of my savings AND my checking account.)
And it was the BEST decision I’ve ever made.
I went from barely making 1.5k to making 6k a month in less than 6 months - more than I’d EVER made, even with my degree! Then right below 9k in less than a year (and that's with taking a break from outreach in between).
Now, I’m on track to make over 10k/month exactly one year after I joined Reign. 🤑
But it’s not just about the money - it’s the financial freedom, the unshakeable confidence in myself and my skills, and making an impact while doing the work I love…all without compromising my lifelong values. It's the permanent mindset shift that has me living in abundance instead of scarcity, acting on courage instead of fear, and taking messy action instead of being paralyzed by perfectionism.
And when I DO fall back into those old habits, Alex and the Reignmakers are right there to pull me back out.
I can’t even begin to describe the insane value of all the masterminds with experts I’ve never even dreamed of meeting, the mindset sessions, the copywriting challenges, and the amazingly talented and helpful Reignmaker community.
Reign doesn’t just take you from freelance copywriter to rad entrepreneur. It transforms you into the best YOU in just a few months, and it’s seriously life-changing.
I’m so grateful to Alex for creating this wonderful mastermind and amazing community of Reignmakers. I can’t gush about it or her enough (if you couldn’t tell).
If you’re hesitating to join Reign, I can only say two words:
DO IT!!!
The only thing you'll regret is if you don't.
LexiCopy Posse Launch Pad Customer
This is the first and investment decision I’ve ever made and certainly one of the best. I am a newbie to copywriting and this course is exactly what I need to get started. I was amazed by the amount of knowledge I’ve got in 9 weeks and the great support from Copy Posse team members. I’m also grateful for Alex and her team for making this such a thoughtful, easy-to-follow, and joyful experience.
ThuCopy Posse Launch Pad Customer
Alex's program is a no-brainer to take! If you're just starting your copywriting journey and want to master a specific skill to impress your future client, the Own The Inbox Challenge is a go-to option! Amazing delivery, awesome community, and unforgettable experience! Just pull out your wallet and invest in yourself, that will be your year's best purchase. I promise! Unless you also enroll for The Copy Posse LaunchPad :)
EgorCopy Posse Launch Pad Customer
The things that you learn on this course are beyond copywriting and marketing. It not only helped me unlearn a lot of negative patterns that were holding me back but also gave me the confidence to be myself and believe in my power💪
NehaCopy Posse Launch Pad Customer
I'm honestly speechless. This training was phenomenal. It is foundational knowledge for all business owners and copywriters to effectively and consistently share a brand's core identity. I have already done the OTI challenge, Launch Files, Website Toolkit, and Income 365. This just topped it all off and is the first step I take when helping a new client or launching a new business. Thank you Copy Posse team for being so incredible.
JillCopy Posse Launch Pad Customer
Alex is fantastic!!! She cuts down everything into bite-size, easy-to-learn forms and makes it fun. I still miss our weekly calls. I was first concerned about the price but the value that she brings is f*cking extraordinary, it makes it all totally worth it. The community that she brought together will for sure change the internet. And she boosted my confidence as a writer. Thanks Alex ❤
EvelyneCopy Posse Launch Pad Customer
It’s hard to put into words just how much the Copy Posse Launch Pad gave me. It was the best copywriting course EVER and then SO much more!
The course - Alex teaches in such a relatable and accessible way, nothing felt out of reach. She breaks down complex concepts into methodical and user-friendly processes that make you feel like a BOSS almost instantly! The skills I gained in just 8 weeks are unreal. Alex literally saved me 8+ years of self-taught grind. I was a complete beginner when I started, unsure of what I had gotten myself into. But Alex makes you feel seen and valued, whether you are brand new or an old hat! After completing the course, I feel confident and excited about my career in copywriting and completely backed by Alex.
The more - the online community Alex created is the most positive and real place on the internet I have ever seen. The Posse is an unbelievably supportive global community of wonderful, interesting, genuine people. A truly fun place to be! Throughout the course, we worked hard but we laughed every day. And the support of the Posse continues post-Launch Pad. I am so grateful to be a part of the Posse family!
Alex gives her absolute everything to the Launch Pad, which is obvious. I was blown away by the genuinely useful and practical course content, the surprise bonuses, the real-work opportunities, the confidence-building and the feeling of belonging to the best copywriting community in the world!
Joining the Launch Pad may feel like a leap of faith, I’ve been there too, but I promise - you won’t regret it!
HannahCopy Posse Launch Pad Customer
Following Alex's advice is not a new task for me, considering I'm a Launchpad student and a Sparkie member, but even so, I was skeptical about starting my personal brand.
I LOATHE posting on social media and when I saw the first class' homework, I knew I'd have to take messy action.
The result? I have a total of 4 new posts, so far, and I posted a couple stories along the way — all of which have accumulated ~3,000 views reaching ~1,000 accounts. According to Instagram's analytics that's a 96,800% increment from the previous month!
It sounds ridiculous, especially when you consider I only have ~140 followers, but numbers don't lie.
I give full credit to Alex (and her team) for the top-notch advice, accountability, and support which helped me swim through the harsh waters of self doubt. Joining ANY of Alex's programs is 120% going to be worthwhile if you put in the effort.
AbdeCopy Posse Launch Pad Customer
This program was epic! At the end of it, you would be and feel like you're a real copywriter.
Even if I have no clients yet...I can claim my copywriter status!
And that, my friend... it's a one the best gift Alex give you with her stunning program!
I had been looking for a professional activity where I could grow a business doing my two favorite things: thinking and writing… then I bumped into Alex’s videos and discovered this amazing world of Copywriting.
It was not so much about learning a new craft itself but more importantly opening up to a new mindset, changing paradigms and habits and making new friends in the field… that was the biggest challenge. That transformation was perhaps the hardest and also the most rewarding.
Launch Pad is a real life changing experience, you learn much more than the craft of impactful copywriting. Alex’s mission is an inspiring call and attracts people of such varied backgrounds and experience, but with that shared purpose, so it creates a very professional and committed nurturing community from day one. The work is very hard but also very rewarding. If you are serious about copywriting, this is for you.
Before joining Launch Pad, my life was headed to a basically boring path that pointed towards retirement and a lower-paced intensity… I can already yawn!!
I wanted to build a business intellectually challenging and economically rewarding, that would adapt like a leather glove to my lifestyle and preferences. But had not quite found it.
And then, I discovered the amazing world of Copywriting from Alex’s videos on social media. That changed everything for me. I knew that was exactly what I had been wanting to do.
Launch Pad has been like Navy Seal training for me. I had to push myself hard, challenge old beliefs and acquire a new mindset for entrepreneurial success. It took me two seasons to graduate but I finished strong.
Now I don’t only have the tools to succeed but have a whole crew of amazing Posse Copywriters alongside to make it happen!
LeoCopy Posse Launch Pad Customer
A few months ago I decided to become a copywriter. I left my job to make myself work as hard as possible on my new project. I took around 30 free courses and tried to write 2 websites. But it just didn't work. All I was learning was so superficial... I was already following the Copy Posse on Instagram and I had watched a few YouTube videos. So I decided to give it a try. OMG! All the info, materials, tips, and everything was SO MUCH MORE than expected!! The best $97 I have ever spent in my professional life! It is SO WORTH IT! I now understand all that's behind a good copy that I was lacking. I still need to practice and practice and keep learning, but it has helped really really a lot.
The only thing that I would need to add is more context on when and where that sales page is supposed to go.
Anyway, today I started the Launch Files. I tried to find another paying course (this time in Spanish, which is my mother and copywriting tongue), but there's none that goes as deep as Alex.
Thank you for sharing your knowledge!
CristinaCopy Posse Launch Pad Customer
I joined SPARK straight after Launch Pad. Because I learned that I thrive in a live learning environment with the support from others who are in similar boats as me and can relate to what I'm talking about. There's nothing worse than that blank stare from others who just don't get it. I love all of the live calls, the roadmap has been amazingly helpful, and the job board is where I gained 90% of my clients. It's all right here for us.
Honestly, being part of Spark and being part of the team - I haven't felt like this in a long time. From getting clients, regaining my confidence, being recognized as a Mentor... I've found that I'm stepping into my own power, taking charge of my life, living by my own rules, and am part of something incredible. I've found where I'm meant to be. Spark is ever-growing, and we've grown with it. I can't wait to see what comes next!
If you're on the fence about joining Spark...really ask yourself, "what am I waiting for"? Because chances are, you likely won't find this level of support, or this level of energy anywhere else. I know I haven't.
ConniCopy Posse Launch Pad Customer
This is one of the best online course experiences I've ever had in my entire life! I had zero knowledge about copywriting when I entered the program, but Alex and her team taught me extremely well. The material you receive isn't just about copywriting but also about marketing strategy. The support from the coaches and Alex herself far exceeded my expectations. She's always there for all of us. I met incredible people from all over the world who were really supportive, and I even made new friends! The knowledge gained is incredible. When I finished the program, I told my current client and showcased my portfolio. She immediately referred me to her business partner, and I was hired to work on their sales pages, which became my favorite part (I hadn't even known what a sales page was before I took the program, lol). If I could turn back time, I wish I had joined this program sooner. Kudos to Alex and her team! Now I'm being drawn deeper into your sales funnel hahaha!
IkaCopy Posse Launch Pad Customer
When I started the Launch Pad, I was working as a waitress in a hotel restaurant.
For years I felt that this job was draining me, day after day. I was at a job that I didn't love, feeling stuck and with no other solution for my future. The working schedule was so exhausting that I didn't have the energy to do absolutly anything outside of it.
When I decided I wanted to change my life, I found Alex and the Copy Posse. First I was a little skeptical because I had zero knowlegde about marketing or whatsoever. I was afraid I would never be able to learn a new skill.
What an amazing and wild experience the Launch Pad was!! ⚡️ In a good way, of course! The thing I loved the most about this program was definitely the community! You feel so supported, motivated, and like you belong.
When I started this program, I had no knowledge about marketing at all. Now, I have learned how to analyze the market, how to write persuasive copy, and build a portfolio in only 8 weeks! After years of working at a job I didn't love, I finally took the courage to leave, thanks to Alex.
Alex and the team of coaches and mentors are absolutely RAD!! They guided me all the way to the end of this amazing journey and were there to support everyone, 24/7. The Launch Pad is without a doubt the place to be if you want to learn all the skills to become a copywriter and to have the support of people who do this every day of their lives.
When I decided to take a chance on Launch Pad, I was stuck in a job as a waitress, working overtime, feeling completely drained every day, and unable to do anything outside of work. I felt absolutely hopeless and exhausted.
Then, I found Alex. I was scared to take this risk because I had no knowledge of marketing or copywriting. But I was desperate to change my life, and after reading so many amazing testimonials, I decided to give it a try. Now, I can say it was one of the best decisions of my life.
Since I joined Launch Pad, I have learned to understand the market, write persuasive copy, and build a portfolio in only 8 weeks! The skills and tools that Alex and all coaches and mentors teach us are absolutely gold, and definitely worth it! And let's not forget the amazing community that will support you all the way to the end!
This program gave me the courage to leave my job as a waitress and pursue the life of my dreams! I'm so excited about all the possibilities unfolding before me, thanks to the Launch Pad!
AndreínaCopy Posse Launch Pad Customer
HOLAA POSSE!!
I am Eliana from Lebanon. A tiny country located on the Mediterranean sea. I grew up by the coast in the beautiful city of Byblos, one of the oldest city of the world. Pretty much the ruins and historical buildings were why i LOVE storytelling.
I had a multidisciplinary work experience. I was a dancer, a dance teacher, a researcher, a photojournalist…I never imagined there was such a thing as a copywriter. Until I met Alex ughh how I love this woman.
Our country went through an enormous economy crisis and we woke up one day to closed banks and our money ALL OUR MONEY was lost.
Fortunately, my husband and I were lucky to leave to Canada and start a new life. The minute we landed, I started the launch files course with hopes it could be my passport to a new career. I managed to finish it on time and IIII DID IT! If u ever need copy for sustainable fashion brands, goal oriented life coaches or fitness reach out to me. Im a sassy nerd and I love deadlines.
When I joined the Copy Posse Launch Pad in January 2023, I had no doubts that it was going to be a jaw-dropping learning experience! My belief in Alex's program wasn't overnight. I had already been learning from her free content on Youtube and been getting steady clients for almost a year...
After a lot of contemplation and discussions, I decided to take the plunge because I wanted to have the complete skillset on how to run my own copywriting business; I already had the passion for writing, I could learn the skills from free sources.
What I did not have was the correct MINDSET, the support of a positive community AND the guidance of an ARMY of copywriting coaches to guide me when I hit roadblocks! Those were the three major attractions for me: MINDSET-SUPPORT-GUIDANCE.
Needless to say, the Launch Pad exceeded my expectations in Every.Possible.Way.
Alex pours her heart and soul in designing her courses (I have taken 2 of her awesome programs) and is such a GIVER when it comes to bonuses! We not only received her expert guidance but the entire crew of Posse coaches always had our back, whether it was to answer our 2am questions on Copywriting assignments & technical issues OR whether it was to calm down our nerves and anxieties around putting ourselves OUT THERE!
This is hands down the BEST training on entrepreneurship and if you are serious about building your business using Copywriting as a basic skill, then the Launch Pad is what you need!
I gave birth 5 days after the last bonus call of the program and have been on maternity leave ever since then. Therefore I am yet to get into the field and finalize any clients. However, I have been steadily building my LinkedIn profile through regular blog posts and building expertise in my chosen niche using the step-by-step guidance from the Launch Pad.
I resume work in July and I am soooo excited to put everything that I learned in the Launch Pad to use!
These 3 months are the BEST investment of your TIME & MONEY if you want to put your writing career on a fast track like me :D
Thank you Alex & The Copy Posse Crew!
Hugs,
Prachi
PrachiCopy Posse Launch Pad Customer
I joined the Writie & Ignite challenge only to sign up for the Copy Posse Launch Pad the day after I finished the challenge. Holy C you Get a lot of value! Everything is explained to you in a easily digestable way - and you get taught by the copywriter godess herself! She really knows her stuff. You get a lot of bonuser or as Alex calls them «juicy bennies» AND on top of that - you become part of the most BRILLIANT online community. I highly recomend taking one of her courses. For the first time in a long time I feel hopeful about my future. With the Copy Posse team you’re definetly in the right hands.
ChristinaCopy Posse Launch Pad Customer
I would sum up my experience in one word….AHHHMAAAZZIINNGG!!
Nothing like this program! The support, the guidance, the knowledge all of it was truly an experience that I would never forget! I am so thankful to Alex and her incredible team of coaches for all always being their for me, guiding and mentoring me every step of the way!
MariaCopy Posse Launch Pad Customer
As a longtime consumer of Alex Cattoni & the Copy Posse Content, I knew I had to sign up for the Copy Posse Launch Pad. Among everything I loved about the program, Alex's teaching style made the whole experience for me. I also appreciated the chance to learn alongside a strong, motivated community.
Thank you, Alex, for helping me incorporate copywriting into my writer's tool belt—I am forever grateful!
TkeyaCopy Posse Launch Pad Customer
Before I started the Launch Pad I spent a long time looking for a copywriting program that had everything I needed to know in one place to get started– no doubt of whether or not the information I was searching for was outdated or if there were pieces I might be missing. I just needed a solid and reliable resource.
The Copy Posse Launch Pad was an opportunity for me to get a full understanding of copywriting from someone with a wealth of knowledge and experience in the field, that I could trust… and it exceeded my expectations.
The skills I learned in the program and the approach to how to think about writing copy has helped me adopt the mindset it takes to become a confident copywriter that brings a human element of connection and authenticity to readers.
Alex teaches in a way that’s easy to understand with an energy that keeps you engaged. She has put an immeasurable amount of care and attention into this program and as a result, blooms a welcoming community that supports each other every step of the way.
Joining the Launch Pad was one of the best decisions I’ve made for myself and remains to be an experience that goes beyond what words can convey.
I am forever grateful.
Thank you, Alex!
KyrosCopy Posse Launch Pad Customer
Ad copy - that was all I thought the world of copywriting included! Well, that's just history now.
Ever since I stepped into the world of the Copy Posse Launch Pad, I have been amazed to learn the top-notch behind-the-scenes work that goes into delivering a well-executed copy asset. And I somehow got into the course, after the gates were closed (all thanks to the kindness of Alex).
You are taught by the Industry Powerhouse herself - Alex Cattoni. No joke, this foundation course covers all your copy needs. Each week was dedicated to understanding one specific copy asset, in-depth. My personal favorite was the week where we dived into email copy and different levels of customer awareness.
Tons of genuinely authentic value - that's what you get every single week via each module worksheet, live training, and pop-up quiz bonuses. I loved the eye-catching design of our assignment workbooks.
Alex is a 'Thorough Person' who will consistently provide you with her sound experience and real-world value while being your coach, friend, and mentor.
Her approach to pushing you to deliver your best via her course content and knowledge-packed Live Q&A, where she reviewed our homework and showed us the various areas of writing a better copy, was a major motivation factor for me throughout the course.
The Copy Posee Community was the cherry on the cake, filled with amazing creative genies, supporting each other along the way, every day.
This investment will only get you consistent gain, I can assure you of that. After 8 weeks, you not only get a brilliant portfolio but you are confident enough to get the conversation going on anything copy-related. The CPLP team was very prompt and supportive in solving any issue.
Before, I didn't have a clue of what's a lead magnet or an upsell page... and now I actually landed my copywriting client being well versed in the copy lingo.
Copywriting is the right combination of creativity and knowing the ' Effective How to do it.' CPLP teaches you exactly that by 500%.
My prize gem is my own copy posse notebook which has all that Alex taught us over 8 weeks.
The insane 'real world' value that Alex and her team delivered via CPLP was something that I appreciated the most.
This is not just a course but 'your gate to the land of copy which is warm, colorful and creative beyond belief.'
ShraviniCopy Posse Launch Pad Customer
Alex and her Posse Coaches did not only teach me to write better copy. They taught me how to show up better in my life! Since completing the program, I have had a total shift. The program was groundbreaking for me. And I learned so many valuable things about copywriting that saved me time and money in the long run. I could have learned these skills on my own, but it would have taken years to get to where I am now. I have more confidence. I have the skills to battle imposter syndrome and win the mindset battles. I have a Posse that supports and uplifts me. So my only regret is wishing that I found Alex and the Copy Posse sooner! Because oh em ge, this program blew my expectations out of the water!
RebekahCopy Posse Launch Pad Customer
I've always loved marketing and writing, and the Launch Pad was the perfect way to bring those two passions together. I wanted to build a solid foundation to step confidently into this next chapter of my life as a copywriter. But honestly, I wasn't sure if I could make a living doing this at my age or if I'd be able to stand out in such a competitive field.
I'd taken several of Alex's programs before and always appreciated her clear, empowering approach. Launch Pad felt like a bigger step, not just in terms of time and energy but financially, too. With the exchange rate then, I definitely had to think it through. But in the end, I saw it as an investment in myself and the direction I wanted to go. Not joining would have meant staying stuck, and I was ready to move forward.
One of the biggest things I took away from the program was how much better my work and mental health can be when I allow myself to slow down and take it step by step. In my previous careers, everything had to be done yesterday and perfectly the first time. Now, I'm learning to embrace messy action and to trust the process. Thanks to the feedback from my A-Lister and the asset review, I'm writing with confidence I've never had before. I even revisited the portfolio I created during the Launch Files and gave it a thoughtful refresh using everything I've learned.
Looking back, this program was a turning point for me. It helped me realize that being almost 50 isn't a limitation. It's actually a strength. My life and work experience give me a deep well of insight to draw from when I write.
I still think about something Alex said during the program: "Not everyone is a potential client, but everyone is a potential referrer." That helped me stop overthinking and start telling people what I do, and that shift alone has opened new doors. Since finishing, I've already had a few people from my network reach out to learn more, and I'm pitching myself with a lot more confidence.
And finally, a huge thank you to Alex and the team. They created a group where it was easy to ask questions, get support, and never feel like I was figuring it all out alone.
SarahCopy Posse Launch Pad Customer
I'm a professional 'workshopper.' My youngest kid used to say, "Mom, you have such a marketing mind." I knew I had to figure out how to implement my ideas. Joining the Copy Posse Launch Pad was the most useful, exciting, motivating course I've ever taken. Working with Alex and her team was a total game-changer! Now I understand the framework of a funnel. sales page, landing page, email sequences etc. and how to write them to showcase my creative voice. If you are considering this course, GO. FOLLOW. ALEX. on all the socials immediately. Study what she's giving you, and get ready to still be blown away by the Copy Posse Launch Pad and the ideas, and work you'll do in the course. Alex is the best in the industry and she's the bomb!
GinaMariaCopy Posse Launch Pad Customer
Wow! If I had to sum it up in one word - Wow! I had been looking at Youtube videos about copywriting and none of them seemed to really make sense until I started watching Alex's Copy Posse videos. From there I signed up for the Write & Ignite Challenge and it was awesome! Alex gives a logical, step-by-step formula for copywriting that breaks down the process so that you can then create copy that comes to life! I learned so much from the Write & Ignite Challenge that I signed up for the Launch Files to continue to learn from Alex's genius! You rock, Alex!
SueCopy Posse Launch Pad Customer
If I could describe the Copy Posse Launch Pad in one word, that word would be OVERDELIVERY! Seriously. I was expecting 8 videos of content, with homework, and maybe a nice Facebook group to join. What I got was the most intense 2 and a half months of my life, full of MAJOR upskilling in everything from writing, marketing, networking, freelancing, outreach, and more. Since completing the Launch Pad a month ago, I have secured 3 new copywriting clients, with a couple more in the pipeline. I see a super bright future ahead for my career, and I am so excited to bring the incredible skills I learned to my clients.
AbigailCopy Posse Launch Pad Customer
I officially left my job on December 10th and currently have 3 clients One of those clients was from the Posse Job Board and has been an absolute JOY to work with. I love their mission and they've given me so much hope that freelancing is the right decision for me. I'm on track to make $6k this month and love being in control of my time, getting to walk my dog in the middle of the day, and just overall feeling so much more aligned with what I'm doing.
It's crazy that just 1 year ago I signed up for the Launch Pad, and now I'm here! I will forever be grateful for the program and community that you've built, and all that you do to help the aspiring copywriters out there.
Love,
Louisa
P.S. I officially met my accountability partner T'Keya last week in Salt Lake City and we already have plans to meet up again :)
LousiaCopy Posse Launch Pad Customer
This testimonial is NOT AI generated!
Haha, ok now that we have this out of the way, it is time to write my honest review of this amazing product.
The urge and desire to become finacially free and location independent revealed itself to me a little bit less than a year ago. So I looked on the internet what skill I could possibly learn that allowed me to get money in next to my 9-5. And Copywriting jumped into my face almost immediately. But I had no idea where to even start... Luckily, I found Alex´s Youtube Channel and so I was first introduced to the Copy Posse. She gives a bunch of useful tips and insights for free, but I knew I wanted to take this copywriting thing more seriously, plus I really needed to find a way to get my foot in the door! Well, long story short... After going through the Launch Files I immediately upgraded to the live version The Copy Posse Launch Pad, the timing was just right so I took the opportunity, no questions asked.
Not only did I learn a step-by-step approach to handle entire markting funnel copy pieces, I also was able to join a group of highly enthusiatsic copywriters and business owners with the exact same goals that I had!
Alex leaves nothing on the table, and during the Launch Pad program I was given the opportunity to write for an actual client from Day 1. I was responsible for creating an entire Sales Funnel for them. And what can I say, they will use my copy and now I am in talks with them about further projects in the future.
So, as I said before, I wanted to get my foot in the door, and that is exactly what happened. After this amazing 8 week learning endeavor, I now have a proper portfolio I can show to every potential client in the future + a real client that I work with as we speak. Awesome!
I wholeheartedly encourage everyone to join the Copy Posse Launch Pad, because it literally gives you all the tools necessary to kickstart your Copywriting journey successfully and finally live the way you always dreamed of!
Thanks Alex and the entire Copy Posse team!
SebastianCopy Posse Launch Pad Customer
Before I joined the Launch Pad, I was looking for a side hustle and someone told me about copywriting. I started looking up courses and then found Alex on YouTube. I fell in love the minute I saw her first video and decided I wanted to start copywriting. When I started the Launch Pad, I was truly amazed. Alex and her team are so caring and the way they teach is incredible. It's wonderful being part of a community who share the same goals and are there to support you everyday. I learned SO much during the Launch Pad and will be forever grateful. Thank you to Alex and the Posse Team! xoxo
CatherineCopy Posse Launch Pad Customer
After following Alex on her social platforms, I really believed that the Launch Pad would serve as the ideal starting point for cultivating my copywriting abilities from the ground up. But it gave me far greater benefits beyond what I expected.
I’ve enjoyed writing for a very long time but was always riddled with imposter syndrome thinking I can’t be a writer even if I love doing it so much. I would even downplay it when friends and colleagues complement my writing.
Being a total newbie to copywriting with nothing but a love for writing, I was scared, worried that I won’t be able to complete it.
But Alex’s teaching method made it possible for me to learn something new and create copy assets that I didn’t think I’d be able to write.
She made things easy to understand and put into practice. I followed through, lesson after lesson, and didn't even notice that as weeks went by, I had everything I needed to put my copy assets together.
The vibe during the calls was absolutely electric, and the energy within the group was nothing short of remarkable.
You still feel it even if you’re watching the replay!
And Alex takes the time to answer all the questions sent her way during Q & A.
The community she built is simply amazing and you are truly supported in your copywriting journey. The amazing group of rad copywriters that is that Copy Posse is just that.
And let’s not forget about the extraordinary bonuses. Alex and the Copy Posse go above and beyond expectations, delivering exceptional value every time.
You may think, OK - there's bonuses, extra sessions from experts. But once you go through them, you realize you need them and will be grateful it was added.
Do yourself a favour and take this programme!
MariaCopy Posse Launch Pad Customer
Hi Alex and Team!
I first want to say thank you, this journey has been a long time coming!
My initial interest in copy/advertising started when I was young. One of my earliest memories, that I hold dear, was helping my dad (a preacher) come up with Sermon Headlines. We would go back and forth for hours on creative ideas!
Fast forward to my teens, and I watched “How to lose a guy in 10 days” as cheesy as it is, I was inspired to be somewhat of an Ad man by Matthew McConaughey’s character… Ice yourself! LOL maybe the funniest headline of all time.
Although, I have a confession to make…
Last Summer I purchased the program after debating for quite some time.
BUT, I started the program in August and totally fell off after 2 weeks 😭 I started to doubt my own ability and got in my own way.
However, a few months ago I decided, you know what? I am going to do the damn thing!
As someone who does not have a good track record of finishing things that I start, I had to prove to myself (and others) that I was capable of completing this program.
This program right here has all the bells and whistles to access your dreams! Never in a million years did I think that I would find a program that truly has it all.
While my copywriting knees are still very wobbly, I have started to piece together all the tools and confidence I need to start my career.
As a cancer survivor, I want to make an impact in the world for all of the kids that are going thru the same experiences. I cannot wait to start offering my services to my niches and charities!
This is has truly been a blessing and I thank you again for everything you have created.
While I may not be McConaughey yet, I think I can get pretty damn close now!
Sincerely,
Jordan Smilie
JordanCopy Posse Launch Pad Customer
As dramatic as my headline sounds it true. For the past year I have wanted to get into copywriting but life had other ideas and I also had no idea where to start, so I binged watched Alex’s videos on YouTube and only became more inspired to pursue copywriting as a career. I procrastinated buying the launch files for 3 months, as I don’t have much money because I work in Tesco, so spending that amount of money was extremely daunting. But what I learned from Alex was the best investment is investing in yourself and who better to learn copywriting from than the person that has mastered it. I am currently on week 4 so there is still a long way to go but if I could make the choice to buy the launch files again I would do it 100x over.
I found out about Alex and the Copy Posse through her YouTube channel and was impressed by the valuable content she offered for free. I was curious to see how much more I could learn by joining the Copy Posse Launchpad.
Before the Copy Posse, I was a COMPLETE beginner, so I was sceptical before signing up for the launch pad because it seemed a bit expensive to pay for something I didn't even grasp the concept of.
After the first week, however, I realised that the program offered so many bonuses and valuable content that the price felt like a steal.
Now, as a Copy Posse Launch Pad graduate, I want to share my journey. From being a complete beginner, I have become a confident copywriter, all thanks to this program. It's the ONLY program you need to kickstart your copywriting career.
This is not like any other program that teaches you just how to write copy. This is THE place where you learn the Art of copywriting, from foundational skills to how to use copy to market businesses. This really helped me present myself to clients not just as a copywriter but also as a marketing strategist and offer guidance to clients from a marketing perspective to help them grow their businesses.
Writing copy is one thing, but knowing how to craft compelling copy that speaks the brand's voice and resonates with its audience takes it to a new level. Thanks to this program, I can now confidently do that.
Alex and the Copy Posse's support during this week's program made me realise how much they care about their students. I've never encountered such a high level of support ANYWHERE. I was able to ask questions and get feedback in real-time. I also developed a strong relationship with the team and its members, which allowed me to grow and learn even more.
What I loved the most about the program is that no matter where you are in your journey, there is always someone there to help and support you. The program also has an active online community of amazing people eager to share their experiences and tips. This helped me stay motivated and on track.
This course is truly worth every penny. I am deeply grateful to Alex and the Copy Posse team for their dedication and support. The knowledge and skills I've gained from this course are truly invaluable.
Thank you, Alex and the Copy Posse team!!!
IkeCopy Posse Launch Pad Customer
I joined the copywriting launch pad because i was wanted to learn a new skill that would help better my online business. I also wanted a new skill in its own right so I could use it to replace my current full time job. The course exceeded my expectations that actually experience was phenomenal the weekly calls the examples the accountability groups the email support the feedback. It was a 4 month programme but it really didn’t feel like that the time given to complete each task catered for life commitments and those left behind. The marketing fundamentals I learnt were absolutely eye opening. I would recommend this course to anyone business owner or anyone looking to start a side hustle. Thank you Alex for changing my life!
rashtaCopy Posse Launch Pad Customer
I'll be honest... This Copy Posse Launch Pad has already made me a Better and Confident copywriter than I was ever before.
I've been doing freelance blog writing (mainly) since 2020, but I still never felt this much confident than I'm feeling right now.
I want to thank Alex and all the coaches for all those juicy sessions, and for making me a better and confident copywriter.
MuhammadCopy Posse Launch Pad Customer
I joined this course just 3 months after I first heard of copywriting, and 30 days after I decided to make a career for myself ¬in it. (So, I'm as green to the industry as it can get.)
The Launch Files program guided me from there to now being able to write multiple types of conversion copy for businesses. Every session is so insightful and power-packed, I learn something new every time I re-watch one.
Alex really simplifies the entire process of copywriting into easy-to-follow steps that you can apply to create great copy, every time.
My bonus takeaway from the course - All potential clients I've spoken to have been completely blown away by my approach to copywriting, and take my suggestions seriously, even though I’m a newbie. This is because I’m able to talk to them about the larger picture of marketing their business and brand positioning to their audience – and how copywriting fits into that picture. Something that Alex really focuses on throughout the program, and has really given me an extra edge.
MeherCopy Posse Launch Pad Customer
I know, I know, this sounds cliche. But, hear me out! I was a college pass out almost a year ago, wandering here and there in search of a job, and hating my previous job.
Wanting to have a dream life, traveling the mountains and the beaches, without affecting my work. And thinking that it’s impossible to fulfill this dream.
And then, this wonderful girl entered my life, my heart, and my brain. Starting from her YouTube videos, today, I am a Launch Files grad, enrolled in the Own the Inbox challenge and the Write & Ignite challenge programs.
Trust me when I say, once you are in, you wouldn't want to be out.
Don't think twice!
From the first module to the last, I felt incredibly supported and guided throughout the entire program! The Launchpad was perfectly structured for anyone who thrives with a clear framework (especially for ADHD people!). What I particularly loved was the balance between accountability and the freedom to go at your own pace. The sense of safety and encouragement from the coaches, the community and Alex herself was truly priceless. So happy I found the Copy Posse and would recommend the Launchpad to anyone!!
PaulinaCopy Posse Launch Pad Customer
When I saw the 3rd season of the Launch Pad was open, I really wanted to sign up but I was scared.
Was I going to start another thing and not finish?
I've never spent this much money at once on an online course...
What if I'm not good at it?
All this went through my mind and I procrastinated until the last day. I finally thought if I want to make this work and be successful I have to invest in myself.
I'm so glad I did. Alex's energy, excitement and engagement made me look forward to every live session. I love how the workbooks broke down each step of the writing process so by the time we got to the major copy assets, they didn't feel overwhelming.
The whole copy posse community is wonderful and supportive...you can really feel that everyone is rooting for you to succeed.
And to top it all off, I completed the program with a copywriting portfolio for a real company. This program was one of the best decision I've ever made. It's already paying off through its connections and unique opportunities.
Thank you Alex and the copy posse team! ⚡
LorealCopy Posse Launch Pad Customer
The Copy Posse Launch Files was seriously eye-opening. I was already working with a client at the time and immediately started applying what I was learning...it felt like my mind was expanding as I worked my way through the course and did the homework. The Copy Posse Launch Pad just took it all a step farther...the concepts and reasoning behind the homework modules made more sense and I still refer to the slides and homework when working with clients! Alex is a great teacher and her clear format and step by step style is SO helpful. My copy has vastly improved since taking these courses and I'm so grateful to have over a decade of knowledge because of these courses.
BethanyCopy Posse Launch Pad Customer
When I was considering joining SPARK I was nervous... not because I didn't know that it would be amazing (I had already done the Launchpad and lovedddd it) but because it was a big investment for me at the time as I was only just getting my business off the ground. Turns out it was definitely the best decision! Right now, I'm making a steady income as a Copywriter and travelling the world (1.5 years travelling now and no plans to stop!) Having this community and support has been a game-changer for me. I still have so much I want to achieve, and I know the Posse is always there to help with any challenges I face on the way.
Ann-MarieCopy Posse Launch Pad Customer
Enrolling in the Launch Pad was one of the best – if not THE best – decisions I've made for my career. The program is jam-packed with invaluable content that has equipped me with the skills and confidence to start my own coaching business as a brand and marketing strategist/coach.
Even though I'm in the early stages of my business, the training provided in this course has been INSTRUMENTAL in laying a solid foundation...
Because Alex's teachings are practical, which makes this the first and last copywriting and marketing training you'll need to freelance or build a business you love.
If you're serious about taking your copywriting and marketing skills to the
next level (regardless of when you see this since Alex's teachings are timeless), I HIGHLY recommend the Copy Posse Launch Pad.
Thank you, Alex, for creating such an impactful program!
Much love from 🇯🇲
TiffanyCopy Posse Launch Pad Customer
The Launch Pad was the most astounding online coaching program I have ever experienced. It empowered me with a comprehensive skill-set, a growth mindset, and a practical hands-on experience to invest in my writing talent .Throughout the 8 weeks of this program, Alex mentored us whole heatedly step- by-step through an enthralling journey of writing creative copy assets for the sales funnel of an A-list REAL brand. She provided us with her smart marketing tips and strategies, copywriting secrets and valuable know hows on how to become a highly sought after copywriter in today's fast paced digital world. Moreover, the Launchpad program was truly an exceptional experience that gave me the privilege of connecting with a supportive community of gifted marketers and writers from around the world. For the first time, I felt confident to step out of my comfort zone, and to embrace my unique self as a copywriter. This program truly over delivered value way beyond its price, as we even had valuable bonus interviews with key market leaders & famous copywriters. On top of that, this program propelled me and all the 'Launch padders' into the copy writing Job world, by giving us a 5-star access to Alex's personal A-list Job Board. I mean, how awesome is that!
Thank you Alex Cattoni & the Copyposse, couldn't be more grateful!
RolaCopy Posse Launch Pad Customer
AHH! I love Alex & Copy Posse. I am grateful that I took the time, spent this bread, and make something of it. I am so confident going out there and sharing my God-given talent of writing to the world on top of this very powerful skill. I was so overwhelmed at first because I was not sure what I was getting myself into. Alex made this course so organized and well put together. It put all my nerves to rest. I went through the work in a breeze. I would normally procrastinate but in this course, I made it through. You can tell she put tons of thought into this program. I am happy that I had the opportunity to do this! What a great time to be alive! Thank You Alex & the Copy Posse for hosting this program- nothing went unseen or unnoticed. I had to join the Inbox challenge just to add on the knowledge. I can't wait to see how things end up turning out with my portfolio ready to share.
OmaCopy Posse Launch Pad Customer
I took the famous copywriting courses most of the copy world suggests, and honestly? It was lacking something I couldn’t identify. I was skeptical about Alex/Posse as a result, which is why I started with Write & Invite.
Alex/Posse are top leaders in this field. The trainings and Live Q&A's give real vibes and value without the fluff. I actually looked forward to the trainings, and I didn't feel this excitement to learn when I was going through some of the more well known big copywriting training programs. That's why I upgraded to Launch Files thereafter. It was a no brainer!
Absolutely recommend if you're anywhere near the fence. You won't want your money back... because you'll be making your money back and then some!
I'm pretty much ready to buy anything Alex/Posse is selling at this point.
NadiaCopy Posse Launch Pad Customer
Looking back, it's hard to believe I second-guessed myself when deciding to make the leap and join the Copy Posse Launch Pad. I couldn't be happier that I trusted my intuition and joined this life-changing course. It has truly been one of the best decisions I've ever made.
The enthusiasm and devotion Alex brings to the Posse are like no other. I have 2 undergraduate degrees and have yet to meet a teacher like Alex. She is so incredibly passionate and dedicated to her subject, and the energy she brings to the program is infectious.
Not only does the Launch Pad prepare you with all the skills you need to jump-start your copywriting career, but it's also a lot of fun! Over the 9 weeks of the program, my confidence increased greatly and I felt incredibly supported by the amazing community of students and Alex. I've even made a few friends that I hope to meet someday in person! Although we come from all over the world, through Alex's leadership and genuine care, the Posse feels like a family.
Thank you Alex and Copy Posse team for everything you do!
ClaireCopy Posse Launch Pad Customer
Before I discovered the Copy Posse, I had already been copywriting for a couple years, but more seriously for maybe just a year. I immediately vibed with Alex's values, because they reflected my own. So, one by one, I ultimately did all of Alex's Copy Posse programs and each has added so much value to my portfolio and skillsets. I started with the "Own the Inbox" challenge, and immediately saw results for my clients (which has helped me increase my email rates significantly over time☺️). And I actually did Launch Files before I did Launch Pad which was a huge benefit for me and may be worthwhile for others to consider going this route. I even turned my Launch Files product/brand into a customer in the middle of Launch Files. I ultimately joined Launch Pad for the opportunity to work with an A-lister, even though it wasn't guaranteed, and also for access to the job board, plus some of the bonuses, because I wasn't able to attend any of the live sessions. And though I'm a little FB shy (also just don't get on FB as much as I should for these purposes), the Posse Community truly is wonderful and I love that it stays a positive place. It's really great to be able to turn to a community for support and answers when you need them. Overall, I've continued to have positive experiences and post Launch Pad, I've received an overwhelmingly positive response from my A-Lister, which I'm so grateful for. We haven't officially started working together, but it looks like there may be more opportunities with this A-lister beyond the initial product/brand I wrote for. So staying positive for that !✨ I've also since landed a new client through the job board, and Launch Pad has really boosted my confidence in knowing the value I bring to new and old clients, especially because I'm not just learning to be a copywriter, but a thoughtful marketer. So, thank you to Alex and all the amazing coaches who dedicated so much time to us! I'm excited to continue spreading positivity through the power of words thanks to everything I've learned through Copy Posse!
JustineCopy Posse Launch Pad Customer
In a nutshell, I can say that Alex motivated me, a serial course-quitter, to pull through and complete the course!
That's no easy feat.
I came across Alex's YouTube channel by chance a couple of weeks before the Launch Pad was starting.
I don't know what happened, but I signed up after watching one video. I guess that shows how efficient she's at selling. 😉 And I took that as a sign from the Universe.
I loved my adventure with the other Launch Padders. I was freelancing full-time in a different industry, and I made it to ONE live call.
But you know what, the community is such a joy, and Alex is so profoundly motivating that I sat there each week watching the recordings and taking notes.
Even pushing through some major imposter syndrome.
Now, I'm just spreading my wings and starting out in the industry. It's terrifying, but I know that the skills Alex taught me will carry me through.
So, thank you, Alex, for being so kind, motivating, and above all, inspiring.
MineaCopy Posse Launch Pad Customer